مقاله انگلیسی رایگان در مورد اولویت بندی بازار B2C با AHP فازی – اسپرینگر ۲۰۱۷

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مشخصات مقاله
ترجمه عنوان مقاله اولویت بندی بازار تجارت به مصرف کننده با استفاده از فرآیند تحلیل سلسله مراتبی زبان شناختی فازی مبهم
عنوان انگلیسی مقاله B2C Marketplace Prioritization Using Hesitant Fuzzy Linguistic AHP
انتشار مقاله سال ۲۰۱۷
تعداد صفحات مقاله انگلیسی ۱۴ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه اسپرینگر
مقاله بیس این مقاله بیس نمیباشد
نمایه (index) scopus – master journals – JCR
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
۲٫۳۹۶ در سال ۲۰۱۷
شاخص H_index ۲۶ در سال ۲۰۱۷
شاخص SJR ۰٫۴۷ در سال ۲۰۱۷
رشته های مرتبط مدیریت
گرایش های مرتبط مدیریت کسب و کار، بازاریابی
نوع ارائه مقاله
ژورنال
مجله / کنفرانس مجله بین المللی سیستم های فازی – International Journal of Fuzzy Systems
دانشگاه Department of Industrial Engineering – Istanbul Technical University – Turkey
کلمات کلیدی بازار، B2C، مجموعه های فازی ناخوشایند، AHP، OWA، HFLTS
کلمات کلیدی انگلیسی Marketplace, B2C, Hesitant fuzzy sets, AHP, OWA, HFLTS
شناسه دیجیتال – doi
https://doi.org/10.1007/s40815-017-0429-4
کد محصول E9386
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
Abstract
۱ Introduction
۲ Literature Review
۳ Hesitant Fuzzy Sets
۴ Hesitant Fuzzy Linguistic AHP Method
۵ A Case Study
۶ Comparative and Sensitivity Analyses
۷ Conclusion
References

 

بخشی از متن مقاله:

Abstract

Commercial Internet rapidly developed through Business to Customer (B2C) businesses since 1990s. B2C provides free online services and discounted shopping to customers. There are lots of B2C firm alternatives in the internet for a customer who seeks for a profitable business. The selection among these B2C alternatives is a multiattribute decision-making problem with many tangible and intangible criteria under vagueness and impreciseness. In this paper, we propose a hesitant fuzzy linguistic analytic hierarchy process method for the selection among B2C firms. Hesitant fuzzy linguistic term sets are used for the assessments in the pairwise comparison matrices. An ordered weighted averaging operator is used for aggregation operator. A sensitivity analysis is also given to check the robustness of the obtained result.

Introduction

Digitization of commerce has a vital part in today’s economy. Customers can easily find alternative products in electronic marketplaces which indeed form a highly competitive environment for all businesses [50]. On the one hand, digitization brings various new tools for companies to reach customers but on the other hand, it brings various challenges because of competition. An alternative e-commerce channel is using e-marketplaces, which is an electronic space where sellers and buyers meet and conduct different types of transactions including buying, selling and exchange of information. While the functions of an e-marketplace are the same as those of a physical one, digital systems provide more efficiency by providing more updated information and various support services, and easy executions of transactions. Turban et al. [45] defined three main functions of an e-marketplace as matching of buyers and sellers, facilitation of transactions and institutional infrastructure. The sub-functions listed under matching of buyers and sellers are determination of product offerings, aggregation of different products, search functionality for each party, information publication about the price and details of a product and matching the seller’s offerings with the buyer’s preferences, and comparison of the product prices. The second group, facilitation of transactions, is composed of sub-functions such as communication between buyers and sellers, informs of posting request for proposal, or posting buyers’ requests, delivery of information, goods or services to buyers, transfer of payments to sellers, escrow services, and finally publishing a rating system that show the reputation of the sellers. In the final group, institutional infrastructure, legal functionalities such as resolution of disputes, intellectual property protection, monitoring of transactions and providing market information about competition of government regulations take place. E-marketplaces provide a very important channel for sellers because they have high traffic which means high amount of potential customers. Most of the customers prefer accomplishing their buying process from a marketplace because of trust and other services.

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