Executive Summary This research report was created by SmartInsights.com, publishers of digital marketing advice, and GetResponse, an all-in-one online marketing platform, in partnership with Holistic Email Marketing and Content Marketing Institute. It also includes commentary from email marketing experts who share their perspective on the research findings. Its purpose is to help marketers improve the effectiveness of their email marketing. In the report, we assess the current state of email marketing based on a major research project surveying 2,510 email marketers around the world from a range of business sizes and sectors. The breakdown of marketers involved in different forms of email marketing was: 41.8% business-to-consumer (B2C) marketing, 19.1% business-to-business (B2B) marketing (B2B), with 39.1% managing both B2C and B2B. As you compare the techniques used by other businesses, you will be able to identify areas for improvement.