مقاله انگلیسی رایگان در مورد بازاریابی کارآفرینی در میان SME های عمان – ۲۰۱۷

مقاله انگلیسی رایگان در مورد بازاریابی کارآفرینی در میان SME های عمان – ۲۰۱۷

 

مشخصات مقاله
انتشار  مقاله سال ۲۰۱۷
تعداد صفحات مقاله انگلیسی ۷ صفحه
هزینه  دانلود مقاله انگلیسی رایگان میباشد.
عنوان انگلیسی مقاله Exploration of Entrepreneurial Marketing Orientation model among SMEs in Oman
ترجمه عنوان مقاله شناسایی مدل جهت گیری بازاریابی کارآفرینی در میان SME های عمان
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط کار آفرینی، بازاریابی، مدیریت کسب و کار
مجله مجله بین المللی علوم اقتصاد و مدیریت – International Journal of Economics & Management Sciences
دانشگاه Business Studies Department – Nizwa College of Technology – Sultanate of Oman
کلمات کلیدی SME ها؛ جهت گیری بازاریابی (MO)؛ جهت گیری کارآفرینی (EO)؛ بازاریابی کارآفرینی (EM)
کلمات کلیدی انگلیسی SMEs; Marketing orientation (MO); Entrepreneurship orientation (EO); Entrepreneurial marketing
کد محصول E6320
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بخشی از متن مقاله:
Introduction

Oman, administered by the Middle Eastern standards, is a middle income economy, where oil makes a larger contribution to the GDP of the country [1,2]. CBO (2015) stated that as per IMF–World Economic Outlook projections, there was a decline in real GDP growth rate in Oman from 4.7 % in 2013 to 2.95 % in 2014. Moreover, 4.62 % are the output growth projected to be in Oman for the year 2015. On 23rd July 1970, the renaissance started with the present ruler, His Majesty Sultan Qaboos bin Said Al-Said. Like every other nation in the Gulf Cooperation Council (GCC), the Sultanate of Oman too has been adversely affected by the decline in oil prices over the past year. The country saw its revenues go down by more than 50% in recent years. Thereby Oman started to rethink its strategies. There has been a renewed focus on Oman’s ecosystem for entrepreneurs and SMEs in particular ever since the SME Development Symposium was held in the country at Saih Al Shamekhat in 2013, which was organized as per the directives of the Sultanate’s ruler; His Majesty Sultan Qaboos bin Said al Said. One of the outcomes discussed in that event was the ways to accelerate entrepreneurship and SMEs in Oman. Presently Oman is into its vision which commenced in 1995 as a five year plan comprising series of goals for economic and social development say; economic and financial stability, redesigning government’s role in the economy with the cooperation of the private sector, building a diversified economy based on national resources, globalization of the Omani economy, upgrading the Omani workforce and developing human resources [3]. There is an upcoming concentration of entrepreneurship being injected into SMEs as a catalyst to achieve economic and social development objectives, including growth, innovation, employment, and equity. SMEs can manifest within an economy in a number of ways, and it includes both formal and informal economic activities for the purposes of creating wealth. In they can contribute to economic development through high-growth enterprises that can serve as an important source of income and employment for vulnerable populations. Having understood the significance of SMEs and its role in economic development of Oman the present study is undertaken to explore the entrepreneurial marketing orientation model among SMEs in Oman.

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