مقاله انگلیسی رایگان در مورد روابط عمومی و زمینه های مشارکت – الزویر ۲۰۱۸

elsevier

 

مشخصات مقاله
انتشار مقاله سال ۲۰۱۸
تعداد صفحات مقاله انگلیسی ۱۴ صفحه
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نوع مقاله ISI
عنوان انگلیسی مقاله Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement
ترجمه عنوان مقاله روابط عمومی و زمینه های مشارکت: تجربه زنده کارکنان و طبیعت اساسی مشارکت کارکنان
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، علوم ارتباطات اجتماعی
گرایش های مرتبط مدیریت منابع انسانی، روابط عمومی
مجله بررسی روابط عمومی – Public Relations Review
دانشگاه University of Alabama – Reese Phifer Hall – University Blvd – USA
کلمات کلیدی روابط عمومی، تعهد شغلی، ارتباطات داخلی، مناطق تعامل، پدیده شناسی
کلمات کلیدی انگلیسی Public relations, Employee engagement, Internal communication, Zones of engagement, Phenomenology
کد محصول E7582
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بخشی از متن مقاله:
۱٫ Introduction

While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more recently taken an interest in furthering its understanding and acknowledging how public relations can serve an organization’s internal communication as a foundational component of the field. Thus, the purpose of this study is to better understand how employees perceive and experience engagement in relation to how public relations has an internal communication management responsibility, in addition to and in coordination with its external communication management responsibility, in the constitutive role by which organizations become communicative. Following a phenomenological methodology (n = 32), this study utilized zones of meaning as a conceptual foundation (not a literal interpretation) to examine the process related to the complex, shifting and shared meaning of zones of engagement and how zones of meaning are products as well as drivers of engagement, which offer a new way to conceptualize employee engagement in public relations, shifting to a deeper comprehension and understanding. The findings show that employee experiences align more to Kahn (1990) initial personal engagement model than other public relations models. The psychological conditions of meaningfulness and safety from the original employee engagement model emerged as important factors in defining the employees’ shared-meaning lived experiences. In addition, this study offers a new definition of disengagement, which is similar but unique to the scholarship on negative engagement. The findings provide a framework for public relations scholars who work to further refine the understanding of employee engagement, and for practitioners who develop public relations strategies, in coordination with organizational communication practitioners and human resource professionals, for internal audiences. It also advances the conceptual foundation of zones of meaning in public relations scholarship.

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