Customers, legislation bodies and other interested parties are demanding higher business performance from organizations environmentally, socially and financially through responsible management of products, processes and services. Consequently, sustainability management (SM) is now a strategic parameter for the continuity of businesses, for satisfying the current society needs while not sacrificing the ability of meeting future needs. Achieving triple bottom line (TBL) performance which is hitting economical profitability measures while continuously improving on environmental and social impact levels through synergistic policies and strategies is an intricate matter for the industry and sustainability field (Rajeev et al., 2017). Supply chain management (SCM) facilitates integration between the customer base, the distribution network, activities internal to firms and supply base, thus SCM practices highly influence organizational performance, sustainability performance and how this is perceived by the external stakeholders of firms. In the current trend of globalization and increasing competition, the strategic management of all external and internal stakeholders from raw material suppliers to end users is the primary focus for SCM, hence SCM is well positioned as an influential management method for sustainability performance of organizations (Reefke and Sundaram, 2016). Stemming from this strategic position of SCM and perceived direct impacts on key stakeholders, sustainability research streams incorporated triple bottom line considerations into SCM approaches, resulting in the highly growing research avenue of sustainable supply chain management (SSCM) (Ansari and Qureshi, 2015). Seuring and Müller (2008) articulated SSCM as “the management of material, information and capital flows as well as collaboration among firms along the supply chain while taking goals from all three dimensions of sustainable development, i.e. economic, environmental and social, into account which are derived from customer and stakeholder requirements”. Türkay et al. (2016) point out the current research need to integrate all sustainability dimensions (historically economic dimension considered only) in supply chain design and planning for holistic sustainability assessments of supply chain strategies.