مقاله انگلیسی رایگان در مورد عملکرد مالی و رسانه های اجتماعی – الزویر ۲۰۱۶

elsevier

 

مشخصات مقاله
ترجمه عنوان مقاله عملکرد مالی و رسانه های اجتماعی: تحقیقی درمورد شرکت های گردشگری به نقل از بورس اوراق بهادار استانبول (BIST)
عنوان انگلیسی مقاله Financial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)
انتشار مقاله سال ۲۰۱۶
تعداد صفحات مقاله انگلیسی ۶ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه الزویر
نوع نگارش مقاله
مقاله پژوهشی (Research Article)
مقاله بیس این مقاله بیس نمیباشد
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
شناسه ISSN ۲۲۱۲-۵۶۷۱
مدل مفهومی ندارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط مدیریت، گردشگری و توریسم، مهندسی فناوری اطلاعات
گرایش های مرتبط مدیریت مالی، مدیریت گردشگری، اینترنت و شبکه های گسترده
نوع ارائه مقاله
ژورنال و کنفرانس
مجله / کنفرانس پروسیدیای مالی و اقتصاد – Procedia Economics and Finance
دانشگاه  Assistant. Professor, Necmettin Erbakan University, Faculty of Tourism, Konya, Turkey
کلمات کلیدی رسانه های اجتماعی، عملکرد مالی، گردشگری و رسانه های اجتماعی، بورس اوراق بهادار استانبول
کلمات کلیدی انگلیسی Social Media; Financial Performance; Tourism and Social Media; Istanbul Stock Exchange
شناسه دیجیتال – doi
https://doi.org/10.1016/S2212-5671(16)30281-7
کد محصول  E13820
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
Abstract

۱٫ Introduction

۲٫ Literature

۳٫ Methodology

۴٫ Findings

۵٫ Conclusion

References

 

بخشی از متن مقاله:
Abstract

Social media is one of the fastest and the most effective ways of information sharing. Thousands or even millions of people can be reached through social media. It might be stated that increased use of social media led many companies to be more interested in social media with varying reasons ranging from communication to advanced networking or providing information. Therefore, businesses have started to give importance not only websites but also social media interactions. In today’s business context several companies are promoting their goods on social media similar to the service companies including tourism industry. Social media is used as an information providing platform providing financial and non-financial information for the evaluation of investors and other stakeholders interested in investment activities. Major aim of this study is to analyze and evaluate the relationship between financial performance (market value, net sales, net profits, price/earnings ratio etc.) and efficient use of social media. Mann-Whitney U test of SPSS software is used in order to evaluate the data collected within the scope of this research.

Introduction

In consequence of rapid development of technology, there have emerged many changes in both social areas and business life as a result of increase in internet use and expansion in internet availability. These changes have brought new concepts into our lives. One of these concepts is “social media”. Social media is the whole of internet-based services where individuals communicate with other individuals in an open or half-open system which is surrounded by rules, they can create their own contact groups and watch videos or monitor posts shared by their contacts (Ellison, Steinfield and Lampe, 2007). Kim, Jeong and Lee (2010) expresses social media as online communities whose content is created and shared by users. In another definition, social media is described as high-level measurable and accessible communication technologies or techniques which allow an individual to easily interact with other individuals (Blossom, 2009). In order to meet the components of this definition an application or a website must have users independent from the publisher, have a user-generated content, there must be interaction among users and there must not be limitations of time and space (Erkul, 2009). Web 1.0 where users could only see internet sites was the period in which there was no interference such as making comments on the content, creating an attachment to the content or contributing to the content (Ozmen and Villi, 2014). Social media built on the second generation Web 2.0 internet infrastructure, which was developed after this period, is a platform operating on an interface where internet users may publish anything that they want to share and other users may comment on these contents according to their demands and ideas or make changes when they want without any space and time limitations (Evans, 2010; Wilson, 2010).

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