۱٫ Introduction

۲٫ Theoretical Foundations and actuality of the topic – Literature Review

۳٫ Theoretical Framework and Model Development

۴٫ Research Design and Model Testing

۵٫ Research Results and Interpretation

۶٫ Conclusions and Recommendations

References

Scientific Study on the economic and especially the psychosocial factors of success in negotiation processes between buyers (procurers) and suppliers (producers) in the food trade. In particular it examines the economic and mental satisfaction in the decision-making and in the negotiation processes for efficient food supply. It is examined primarily as transparency in addition to Harvard concept at annual meetings (or between the year) favoring a satisfactory result for both negotiators. In a structural equation model, the Harvard negotiating points are brought with transparency in communication and this in terms of economic success experiences and the sociomental satisfaction.

Introduction

The number of people on this earth is increasing, but on the other hand raw materials, especially food, are distributed unequally. A lot of people don´t get any of them, or the prices where you still can get them are growing and growing and growing…(Sarris, Conforti, and Prakash, 2011). If humans do not have enough to eat or drink, they would become “uncontrollable”. It can not be that many countries are not available to global goods. With the delivery of food and beverage people will face survival. It may not be that the levy of a few controls and is impeded from profiteering (Cotula et al., 2009). A uniform and controlled release must be created; otherwise we face a growing problem. A shortage of plans for other developments, people can do in the back. If the people do not eat or drink enough, they also do not need further plans and lose ambitions and their ideals and standards (World Food Programme, 2009). The UN Food and Agriculture Organization (FAO) in early June 2010 in their semi-annual “Food Outlook” recognizes that the cost of food imports are rising, particularly in the poorest countries. This now threatens a famine in Africa, because the poorest countries pay more and more for imports. More particularly, the financial burden on food imports as calculated by the UN organization in the world this year to amount to about $ 100 billion (81.8 billion euros) (Fao, 2011). In return, however, new debts are created to import the daily needs for the people. In particular, the ten million people in the eastern Sahel in West Africa, according to the UN World Food Programme (WFP), are facing a period of starvation. Already, more than one billion people suffer from hunger and malnutrition. Therefore, on a three-day “Conference on Nutrition”, FAO, with representatives from the 192 member states in November 2009 set to a fivepoint plan against hunger (Fao, 2011).