| مشخصات مقاله | |
| ترجمه عنوان مقاله | تأثیر تجربه مشتری بر نگرش و قصد خرید مجدد در خرده فروشی آنلاین مواد غذایی: مکانیزم تعدیل ایجاد ارزش مشترک |
| عنوان انگلیسی مقاله | Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation |
| انتشار | مقاله سال 2022 |
| تعداد صفحات مقاله انگلیسی | 13 صفحه |
| هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
| پایگاه داده | نشریه الزویر |
| نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
| مقاله بیس | این مقاله بیس میباشد |
| نمایه (index) | Scopus – Master Journals List – JCR |
| نوع مقاله | ISI |
| فرمت مقاله انگلیسی | |
| ایمپکت فاکتور(IF) |
7.135 در سال 2020 |
| شاخص H_index | 89 در سال 2020 |
| شاخص SJR | 1.568 در سال 2020 |
| شناسه ISSN | 0969-6989 |
| شاخص Quartile (چارک) | Q1 در سال 2020 |
| فرضیه | دارد |
| مدل مفهومی | دارد |
| پرسشنامه | ندارد |
| متغیر | دارد |
| رفرنس | دارد |
| رشته های مرتبط | مدیریت |
| گرایش های مرتبط | تجارت الکترونیک، مدیریت کسب و کار، بازاریابی، مدیریت بازرگانی |
| نوع ارائه مقاله |
ژورنال |
| مجله | مجله خرده فروشی و خدمات مصرف کننده – Journal of Retailing and Consumer Services |
| دانشگاه | Amity International Business School, Amity University, India |
| کلمات کلیدی | تجربه مشتری آنلاین، خرید آنلاین مواد غذایی، نگرش، قصد خرید مجدد، خلق مشترک ارزش، نظریه سودمندی چند ویژگی، نظریه نگرش-رفتار-زمینه |
| کلمات کلیدی انگلیسی | Online customer experience – Online grocery shopping – Attitude -Repurchase intention – Value Co-Creation – Multi attribute utility theory – Attitude-behaviour-context theory |
| شناسه دیجیتال – doi |
https://doi.org/10.1016/j.jretconser.2021.102798 |
| کد محصول | E15873 |
| وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
| دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
| سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
| فهرست مطالب مقاله: |
| Abstract Keywords Introduction Theoretical background and conceptualization Research model and hypotheses Research method Results Discussion Conclusion Implication Limitations and future research References |
| بخشی از متن مقاله: |
| ABSTRACT The study proposes a comprehensive model framework, Online Customer Experience-Attitude Behaviour Context model for online grocery retailing in a digital scenario. The research also studies the concept of value co-creation in a moderated mechanism. Data was collected from 526 respondents buying groceries online. Analytical Hierarchy Process, SPSS 23, AMOS 22 and PROCESS Macro were applied for further analysis, testing the hypothesis and model formulation. The results reveal that the antecedent’s convenience, recovery, and delivery experience impacted the attitude significantly. The emerging concept of value co-creation influenced the overall relationship between the antecedent of Online Customer Experience and attitude but at lower level of value co-creation. Thus, suggesting that involving customers time to time in co-creating a delighting Online Customer Experience may be a good strategy for the online grocery retailers to elevate online customers’ attitude and repurchase intention. Introduction Online shopping is the recent and contemporary mode of buying items. It enables the customer to shop at any hour and from any place,thus facilitating 24 × 7 availability (Chiu, 2014), especially during the pandemic. Online shopping could essentially restructure customers’ access and choice for the immediate future and in the times to come (Ellison, 2021). Several studies indicate that overall online grocery shopping has increased over time (Laato et al., 2020). Due to the pandemic, there has been a 76% growth in online grocery retailing vis-a-vis last year and sales have also gone up (Lal, Oct 16, 2020). But the question is, will this growth continue in the future also, when the conditions get better. What can the retailers do to win over their customers? How can they modifying customers’ attitudes, increase their repurchase intention and make them part of the business? Grocery comprises of food items that are essential and bought repeatedly, frequently, and usually in large quantities. Grocery buying is a low involvement, low value, frequent, repetitive but an indispensable activity (Hansen et al., 2004). |