Introduction

Literature review

Methodology

Results and discussion

Final remarks

Conflicts of interest

References

Abstract

The aim of this paper is to analyze the characteristics of Brazilian scientific research in diffusion of innovations in administration. A bibliometric research was conducted with network analysis in scientific papers about diffusion of innovations in Spell database. The papers were analyzed from descriptive, bibliographic, methodologic, results and citation characteristics. The authors concluded that Brazilian publications are coherent with the international research considering the adoption of diffusion of innovations frameworks. Still, it has a trait of considering government support in diffusion frameworks, an absent parameter in the original frameworks; therefore, representing a development potential for diffusion of innovations researchers in Brazil.

Introduction

Diffusion of innovations has been studied since the end of the forties, but from the sixties, with Rogers(2003) and Bass(1969) researches, it was spread. Considering the technological development in the last decades, innovation diffusion frameworks have been updated to approach the phenomena in a more complex way. However, it is possible to note parameterssuggested by Bass (1969) that remain relevant in contemporary frameworks, such as the influence of communication. Due to the comprehensiveness of diffusion of innovations subject, two main approaches are found in the literature: communication and administration. According to Peres, Muller, and Mahajan (2010), little is known about the history of the scientific research in diffusion of innovations in administration, mainly in the Brazilian research. Due to the development of international research in the subject and the lack of knowledge about Brazilian research, the aim of the paper is to analyze the characteristics of Brazilian scientific research in diffusion of innovations in administration. To do so, a bibliometric research was conducted in Spell database searching the terms “difusão de inova¸cão” and “difusão de inova¸cões” in the abstracts. After the exclusion criteria, 30 papers were analyzed. The papers were analyzed according to descriptive (year of publication, authors and journals), bibliographic (diffusion framework) and methodologic (research method) characteristics; besides their results (parameters suggested) and citations. They were also categorized in research trends described by Peres et al. (2010) to compare the Brazilian sample and the international research. The paperisrelevant due to the comparison betweenBrazilian and international research and the identification of exploitable Brazilian specificities to maximize the scientific research in administration.