مقاله انگلیسی رایگان در مورد میراث فرهنگی و برندسازی ملت – تیلور و فرانسیس ۲۰۲۲

مقاله انگلیسی رایگان در مورد میراث فرهنگی و برندسازی ملت – تیلور و فرانسیس ۲۰۲۲

 

مشخصات مقاله
ترجمه عنوان مقاله میراث فرهنگی و برندسازی ملت – دیدگاه‌های چند ذی‌نفع از پرتغال
عنوان انگلیسی مقاله Cultural heritage and nation branding – multi stakeholder perspectives from Portugal
نشریه تیلور و فرانسیس – Taylor & Francis
سال انتشار ۲۰۲۲
تعداد صفحات مقاله انگلیسی  ۲۰ صفحه
هزینه  دانلود مقاله انگلیسی رایگان میباشد.
نوع نگارش مقاله مقاله پژوهشی (Research article)
مقاله بیس این مقاله بیس میباشد
نمایه (index) JCR – Master Journal List – Scopus
نوع مقاله
ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
۲٫۱۸۹ در سال ۲۰۲۰
شاخص H_index ۳۱ در سال ۲۰۲۲
شاخص SJR ۰٫۶۳۳ در سال ۲۰۲۰
شناسه ISSN ۱۴۷۶-۶۸۲۵
شاخص Quartile (چارک) Q1 در سال ۲۰۲۰
فرضیه ندارد
مدل مفهومی دارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط تاریخ – مدیریت
گرایش های مرتبط تاریخ عمومی جهان – بازاریابی – مدیریت بازرگانی
نوع ارائه مقاله
ژورنال
مجله / کنفرانس مجله گردشگری و تغییرات فرهنگی – Journal of Tourism and Cultural Change
دانشگاه University of Aveiro, Portugal
کلمات کلیدی برندسازی کشور – برندسازی ملی – تصویر باستان‌شناسی و میراث فرهنگی – هویت برند رقابتی کشور – مشارکت جامعه – تجربه بازدیدکنندگان
کلمات کلیدی انگلیسی  Country branding – nation branding – archaeological and cultural heritage image – competitive country brand identity – community engagement – visitor experience
شناسه دیجیتال – doi https://doi.org/10.1080/14766825.2021.2025383
لینک سایت مرجع
https://www.tandfonline.com/doi/full/10.1080/14766825.2021.2025383
کد محصول e17123
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
Abstract
Introduction
Theoretical background
Methods and results
Discussion of results
Conclusion
Acknowledgments
Disclosure statement
Notes of contributors
ORCID
References

 

بخشی از متن مقاله:

Abstract

     This paper aims to explore how cultural heritage knowledge leverage country branding and contribute to developing a competitive identity. More specifically, we try to understand the role of visitor experiences and the community’s engagement in this dynamic process. The study focused on Portugal’s country brand and the Portuguese cultural heritage market. Based on the content analysis of the interview scripts of public decision-makers, museum/site managers, academics, and a tourism entrepreneur, the study offers exploratory findings regarding the roles performed by public entities and other institutions and the means used to attract visitors to heritage sites and encourage the engagement of the different ‘actors’ in cultural heritage experiences. Results indicate that cultural heritage represents a dimension of country identity and a driving factor of the tourism sector for Portugal.

Introduction

     The notion of nation branding gained attention in the last years when academics and policymakers started to approach country reputation in the same way as companies and products’ brand images. Simon Anholt coined the concept of nation branding in 1996 (Dinnie, 2008). Later, Anholt (2008) refers to an abusive commercial appropriation of the term that excludes other important aspects of a national identity, which also contribute to the formation of a country brand image. Therefore, Anholt proposes the notion of competitive identity. The competitive identity concept represents a wide approach to the country image. It encompasses the interactions and dynamics between the political and economic competitiveness contexts. These interactions can be accessed into six dimensions – exports, government, tourism, culture, people, and immigration & investment – which constitute the ‘Nation Brand Index’ developed by Anholt in 2005. The Anholt’s Nation Brands Index approaches country image by examining these six dimensions of ‘national competence’ (Nation Brands Index Report for Scotland, 2018). Each dimension contributes equally to the formation of the country brand reputation. In particular, the cultural dimension includes several aspects, namely global perceptions of a nation’s heritage and the country contemporary culture. The dimension of tourism captures the motivations essentially to visit the country. More specifically, its natural beauty, historic buildings, environment, and cities atmospheres.

Conclusion

     This exploratory study seeks to shed light on the link between a nation’s heritage and country branding, more specifically, Portugal nation brand. Portugal is one of the oldest countries in Europe, with an interesting and unique history. However, Portugal’s country image and its touristic image are much associated with the beaches, fado, and football, and less with its ancestry and patrimony (Custódio & Gouveia, 2007). As the studies specifically focused on the Portuguese context are still scarce, it was important to learn from the empirical experience of these cultural heritage decision-makers and their perceptions forged on the direct contact with tourists and visitors. This can also be a contribution of interest for managers of other countries in the process of building a strong nation brand image. Therefore, our purpose was to explore this link and decipher some avenues for future research.

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