مشخصات مقاله | |
ترجمه عنوان مقاله | تاثیر پایداری در موقعیت یابی برند دانشگاه: تحصیل در دانشگاه های کلمبیا مدلین |
عنوان انگلیسی مقاله | Influence of sustainability in the positioning of the university brand: Study in universities in Medellín-Colombia |
نشریه | الزویر |
انتشار | مقاله سال ۲۰۲۴ |
تعداد صفحات مقاله انگلیسی | ۲۰ صفحه |
هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
مقاله بیس | این مقاله بیس میباشد |
نمایه (index) | Scopus – Master Journals List – JCR – DOAJ – PubMed Central |
نوع مقاله | ISI |
فرمت مقاله انگلیسی | |
ایمپکت فاکتور(IF) |
۴٫۰۰۳ در سال ۲۰۲۲ |
شاخص H_index | ۸۸ در سال ۲۰۲۴ |
شاخص SJR | ۰٫۶۱۷ در سال ۲۰۲۲ |
شناسه ISSN | ۲۴۰۵-۸۴۴۰ |
شاخص Quartile (چارک) | Q1 در سال ۲۰۲۲ |
فرضیه | دارد |
مدل مفهومی | دارد، تصویر ۱ صفحه ۵ |
پرسشنامه | دارد |
متغیر | دارد |
رفرنس | دارد |
رشته های مرتبط | مدیریت – علوم تربیتی |
گرایش های مرتبط | بازاریابی – مدیریت کسب و کار – مدیریت و برنامه ریزی آموزشی |
نوع ارائه مقاله |
ژورنال |
مجله | هلیون – Heliyon |
دانشگاه | Universidad de Medellín, Colombia |
کلمات کلیدی | پایداری دانشگاه، موقعیت یابی برند دانشگاه، دانشگاه ها، دیدگاه دانشجو، معادلات ساختاری |
کلمات کلیدی انگلیسی | University sustainability, University brand positioning, Universities, Student perspective, Structural equations |
شناسه دیجیتال – doi |
https://doi.org/10.1016/j.heliyon.2024.e30569 |
لینک سایت مرجع | https://www.sciencedirect.com/science/article/pii/S2405844024066003 |
کد محصول | e17759 |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
فهرست مطالب مقاله: |
Abstract ۱ Introduction ۲ Theoretical framework ۳ Methodology ۴ Results ۵ Discussion ۶ Conclusions Ethics declarations Data availability statement CRediT authorship contribution statement Declaration of competing interest Annex 1 Measuring instrument for university brand References |
بخشی از متن مقاله: |
Abstract The implementation of university sustainability affects brand perceptions by conferring attributes related to commitment and reputation, especially by students. The proper management of sustainability is related to an improvement in the university brand perceived by its stakeholders, including students. For this reason, this research aims to analyse whether university sustainability positively affects brand positioning among university students. For this purpose, a theoretical and quantitative mixed-method investigation is proposed that allows the establishment of a structural model in which the relationships between the dimensions of university sustainability with the dimensions of brand positioning are evident. The empirical analysis found that some dimensions of university sustainability, such as the institutional framework, campus operations and some dimensions of the substantive functions, positively affect brand positioning in university students and generate commitment to the university from both the prestige and reputation of the brand. Introduction One of the main challenges for organizations of the twenty-first century is to implement sustainability in their strategy, structure and processes [1,2]. This challenge has been raised for universities at the United Nations Conference for Sustainable Development in 2012 (Rio + 20) [3], so it remains a challenge that must transcend the ecocentric perspective and seeks to develop as a model of inclusive social transformation, that encompasses human well-being, environmental care and economic development [4]. In this regard, the university is the main promoter of change in companies and state institutions. In this way, universities are responsible for training citizens and future professionals who will be responsible for implementing ways of working that contribute to Sustainable Development [5]. Consequently, the importance of the present study lies in the fact that sustainability allows universities to achieve better economic results by reducing costs and decreasing the regulatory burden, as well as increasing brand positioning, prestige, and social responsibility actions with the community [6,7]. In addition, it favours competition in obtaining students, sustaining their programmes and obtaining high-level faculty [8]. Thus, this study addresses the existing theoretical gap regarding the relationship between sustainability and university brand positioning, given that in the Colombian context, there are no studies that address this relationship. Although there is research on the implementation of sustainability as an organizational model and models for its evaluation in Colombian universities [9,10], the impact of sustainability on the management of the university brand and its positioning in the context of Higher Education Institutions in Colombia has not yet been developed. Conclusions To conclude, the main theoretical and managerial implications are presented, as well as the limitations and future research on the issue. ۶٫۱٫ Theoretical implications |