مقاله انگلیسی رایگان در مورد مدل های کسب و کار تشویقی در دنیای نسل 5 – اسپرینگر 2017

In the past 10 years sensor-, wireless and persuasive technologies in our everyday life have increased many-fold. We are moving towards a world of 5G, which soon will have to adjust to persuasive technologies [4, 5, 15, 16, 18, 19]. As a result, business will have to deal with the latter. Studying persuasive technologies evolvement and their impact on our daily lives and routines is still at an early stage of scientific achievements. However, many jump to the conclusion that the extent to which persuasive technologies will affect our future lives is presumably tremendous [6, 15]. Technologies will soon be developed so that all five human sensors technically can be embedded in e.g. any kind of product, device, material and production technology [15–20, 23] (Fig. 1). Researchers, businesses and public players alike are devoting themselves to understanding how these different persuasive technologies might be designed, so that remunerative technologies, behavior and business models are within reach and can be created, captured, delivered, received as well as consumed [8] in a new, and hopefully sustainable, 5G world. 5G and persuasive business models go along with high expectations for better business and a noticeable impact on the global economy. Especially the health care and well care sectors are expected to overcome some of their high economic burden with the help of persuasive technologies—but also furniture, textile, tourist and service industry are expected to gain enormous benefits from these technologies and related business models. Persuasive technology has digital components embedded and is situated within two dimensions. The first dimension contains knowledge about how people and things can be triggered to change behavior. A second dimension contains the technology, in which Information Communication Technology [ICT] is in some way embedded and can ‘‘communicate’’ with the human, thing or both in combination. Technology is now capable of influencing all the senses [15, 16, 18] and in the future even more advanced [15, 17, 19–21, 23]. This could be a mobile sending certain sounds or light, so that a certain reaction—a behavior—is triggered and e.g. a biker can be prevented to be killed under a truck turning right (Fig. 2). Right-turn accidents are a big problem in the increasingly busy traffic across Europe. The accidents often have fatal consequences and are a daily concern for truck- and bus drivers. On average in e.g. EU 3,5 people lose their lives every day due to right-turn accidents.