مقاله انگلیسی رایگان در مورد استراتژی ارتباطات دولت محلی و ادراک شهروندان ( الزویر )

Reputation has emerged as a central concept for public sector public relations, raising issues related to governments’ responsibility and legitimacy and citizens’ trust in their local governments. While corporate reputation has been extensively studied by public relations scholars, more limited attention has been paid to the concept and construction of reputation as applied to cities and public sector organizations (Canel, 2009; Canel & Sanders, 2013). Furthermore, the reputation of public sector organizations is not formed in the same way as the reputation of corporations (Luoma-aho, 2007). Publics’ expectations of their public services and their public officials appear to impact in particular ways on the content of public sector reputation, although it should be noted that the research underlying these findings has been exclusively conducted in the Nordic cultural context characterized by high levels of trust in authorities and a strong welfare state (Luoma-aho, 2007, 2008; Luoma-aho, Olkkonen, & Lähteenmäki, 2013).

This study explores the concept of city reputation by examining the relationship between three possible drivers of reputation namely, government performance, the communication strategies implemented by local governments and citizens’ perceptions and expectations regarding their city. The research aims both to advance theory development in the field of reputation studies as well as to enhance the understanding of the dynamics of reputation and expectation management in the specific context of Spanish cities.