With the growth of science and technology and the progress of scientific and technological means, we have entered a new era of “big data”, which influences and quietly changes our lives. In this new era, combined with the characteristics of their own and effective application of the technology and methods of big data, moral education in colleges and universities should seek favorable opportunities in a timely manner, and progressively realize the integration of digital technology and humanistic spirit, the complementary integration of network education and real education, the complementary integration of data thinking and traditional experience, and the complementary integration of situational awareness and ubiquitous-education. In doing so, the effective development of moral education in colleges and universities can be improved constantly.