مقاله سال ۲۰۱۶

Corporate behaviors over the last three decades show that the business world is becoming more and more aware that the sustainability oftheir business depends not only on the efficient utilization of resources to recover profits as much as possible. Without an effort to elevate the key social, economic, and cultural factors of the local societies, and the sustainability of the environment, sooner or later the operations of the company will face problems. They will experience not only a decrease in their profits because of the increases in costs, but they also have the potential of corporate bankruptcy, collapse of the company, or being forced to stop their operations. On the other hand, corporate awareness that societies develop as fast as their ability to bear the load of the business demands is closely related to the moral obligation and business world ethics.

Shifting business ethics as well as continuous waves of corporate – societal issues create periodic turbulences that force corporations to develop strategies which will enable them to communicate with their internal and external stakeholders. Critical environmental, social, and economic situations provide stages for corporations to communicate the improved and evolving Social Responsibilities of the Companies. Corporate Communicators are then faced with a “new priority” in the midst of an environment which is relatively constant, but which periodically deteriorates.

Many Multinational Corporations in Indonesia have CSR policies that improve from time to time. These follow developing regulations in Indonesia. Those require companies to undertake CSR activities as stipulated in Ordinance No 40 of 2007, concerning Limited Liability Company (UU PT) and Ordinance No. 25 of 2007 concerning Foreign Investment (UU PM). Article 74 of UU PT mentions that every company pursuing its activities in the field and/or connected with natural resources must carry out its social and environmental responsibilities. At present, there are many aspects of activities that must be considered by companies in applying for their CSR programs. These include education, health, natural disaster, infrastructure, economic independence, and others. For certain reasons, companies’ CSRs are also involved in efforts to attain Millennium Development Goals (MDGs). Further CSRs are included in the Global Goals for Sustainable Development (SDGs). These were launched by the United Nations Conventions on Sustainable Development Summit at the September 2015 meetings. There were 193 world leaders and supporting technocrats that contributed to those discussions and agreements.