مقاله انگلیسی رایگان در مورد چرخه نوآوری کسب و کار تلفن همراه – الزویر ۲۰۱۶

elsevier

 

مشخصات مقاله
عنوان مقاله  Unlocking how start-ups create business value with mobile applications: Development of an App-enabled  Business Innovation Cycle
ترجمه عنوان مقاله  باز کردن چگونگی راه اندازی کسب و کار با استفاده از برنامه های کاربردی تلفن همراه: ایجاد یک چرخه نوآوری کسب و کار  مبتنی بر برنامه
فرمت مقاله  PDF
نوع مقاله  ISI
سال انتشار

مقاله سال ۲۰۱۶

تعداد صفحات مقاله  ۱۱  صفحه
رشته های مرتبط  مدیریت و مهندسی فناوری اطلاعات و ارتباطات ICT
گرایش های مرتبط  مخابرات سیار و مدیریت کسب و کار MBA
مجله  پیش بینی فنی و تغییر اجتماعی – Technological Forecasting & Social Change
دانشگاه  دانشگاه Twente، هلند
کلمات کلیدی  برنامه های موبایل، شروع به کار IT ، ارزش کسب و کار IT ، تجارت الکترونیکی، محاسبات همراه، مطالعه موردی چندگانه
کد محصول  E4611
تعداد کلمات  ۸۲۶۹ کلمه
نشریه  نشریه الزویر
لینک مقاله در سایت مرجع  لینک این مقاله در سایت الزویر (ساینس دایرکت) Sciencedirect – Elsevier
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
۱٫ Introduction

Better understanding of how businesses leverage digital technology to create value is of prime interest (Wheeler, 2002; Yoo et al., 2010). Mobile applications (apps) particularly provide organizations new opportunities to create value, for example by meeting new demands, increasing efficiency, supporting knowledge sharing and improving competitiveness (Sheng et al., 2005; Unhelkar and Murugesan, 2010). Several calls have been made to investigate how the strategic opportunities of apps can be achieved (e.g. Anthes, 2011; R.C. Basole, 2007; Ladd et al., 2010; Sheng et al., 2005).

When dealing with opportunities relating to digital technologies in new and dynamic markets, as in the case of apps, start-ups are often the first who identify and explore these opportunities (Hitt et al., 2001). Start-ups are ventures in the process of discovering, developing and implementing a viable and scalable business model to exploit market opportunities. Despite the dominance of start-ups in app development, previous theory on net-enabled value creation focuses on the value creation process of large organizations (Wheeler, 2002). Therefore we focus our research on app-enabled value creation by start-ups. Many studies investigating the value of IT have their roots in the field of production economics. These studies investigate what part of the value at the output of a production system can be accounted for by IT related inputs (Zhu and Kraemer, 2005). However, recent studies on IT business value contest the ‘black box’ production models, and aim at investigating the dynamics inside the production process (Kohli and Grover, 2008). We argue that looking inside a highly dynamic production system, as in the case of apps, there is need to focus on the Dynamic Business Capabilities (DBC) that shape an IT input and ultimately create value. For this purpose, the approach to the study takes a Dynamic Capabilities Perspective (DCP) that adjusts Wheeler (2002) DBC theory to the practice of app entrepreneurs.

Following the call of DCP, the goal of this study is to explain how app-enabled business value is created by start-ups, and what the business value of apps is. Consequently, we formulate two research questions. First, we want to know how start-ups create value by using apps for business purposes. Second, we aim to answer the question what type of value is created by start-ups that use apps for business purposes. We will answer both questions by combining insights of existing theory of e-business development and the experiential insights of eight app entrepreneurs. First, we develop an App-enabled Business Innovation Cycle (ABIC) model, which gives a new theoretical perspective on processes for transforming app business opportunities into real business value. This model is a variant of Wheeler’s Net Enabled Business Innovation Cycle Model (NEBIC) such that it becomes relevant for the specific context of startups and apps. Second, we present cases that ground the propositions of the ABIC model in the practice of start-ups that create business value through apps. Last, implications are drawn for further research and for practice.

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