مقاله سال ۲۰۱۷

In this research, we examine and analyze some financial indicators to evaluate the major effects of marketing communication on financial situation of selected companies. The effects that we consider are based on existing theories of the role of financial indicators.

The goal of this article is point out connection between marketing tools of selected company and their financial indicators. This can show a importance of marketing communication in current global market. Problem of these days is way how companies use marketing tools in order to make more profit, draw attention of customers and attract them, maintain and increase their market share and other company´s selected intention to be able to compete. We assume that if marketing communication of company is correctly transposed than is noticeable the growth of its financial indicators. Other argument is that marketing communication is one of many element which influence on financial growth of company.

The paper is divided into 5 sections. In section 2 theoretical approaches of marketing communication are discussed. Section 3 presents the methodology for evaluating the direct financial efficiency of marketing communication. Section 4 investigate the financial situation and marketing communication in Tesla Motors company. Finally, section 5 concludes the paper.