مقاله انگلیسی رایگان در مورد مدلسازی و آزمایش ابعاد اعتماد مصرف کننده در تجارت الکترونیک (الزویر)

مقاله انگلیسی رایگان در مورد مدلسازی و آزمایش ابعاد اعتماد مصرف کننده در تجارت الکترونیک (الزویر)

 

مشخصات مقاله
انتشار مقاله سال ۲۰۱۷
تعداد صفحات مقاله انگلیسی  ۳۰ صفحه
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منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله Modelling and testing consumer trust dimensions in e-commerce
ترجمه عنوان مقاله مدلسازی و آزمایش ابعاد اعتماد مصرف کننده در تجارت الکترونیک
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی، تجارت الکترونیک
مجله تاثیر کامپیوترها در رفتار انسان – Computers in Human Behavior
دانشگاه NOVA – Information Management School (NOVA IMS) – Campus de Campolide – 1070-312 – Lisboa – Portugal
کلمات کلیدی تجارت الکترونیک، صلاحیت، یکپارچگی، خیرخواهی، اعتماد
کد محصول E5574
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بخشی از متن مقاله:
۱٫ Introduction

E-commerce transactions are the sales of products and services over the Internet, which in the past years have been growing tremendously. Nevertheless, E-commerce is still a relatively new concept for most people, and as trust increases with familiarity, it is important to find ways to encourage consumers to continuously use e-commerce (Jones & Leonard, 2008; W.-T. Wang, Wang, & Liu, 2016). Eurostat study reveals that in 2013, 38% of the European Union population (individuals aged between 16 to 74 years’ old, from all 28 countries) have ordered or bought goods or services for private use on the Internet. However large discrepancies exist among these 28 countries (OECD, 2013). Whereas in Germany 60% of the population (with the same characteristics) purchases online, and 57% in Sweden, the figure stands at just 15% in Portugal. Electronic commerce typically lacks human warmth (Hassanein & Head, 2007; Lu, Fan, & Zhou, 2016) and lack of trust is one of the most frequently cited reasons why consumers do not purchase from Internet vendors (Grabner-Krauter & Kaluscha, 2003; D. J. Kim, Yim, Sugumaran, & Rao, 2015; J.-M. Lee & Rha, 2016). Moreover, recent studies have also addressed trust from the perspective of its different relationships (Söllner, Hoffmann, & Leimeister, 2015) and how privacy assurance and concerns affect trust (Aïmeur, Lawani, & Dalkir, 2016; Bansal, Zahedi, & Gefen, 2015). However, a research question still remains to be answered: Does overall trust significantly influence consumers’ intention to purchase online? With this in mind, this study’s objective is to focus on the Portuguese scenario and consumers with regard to their trust and their intent to purchase online. The two main advantages of choosing Portugal and its consumers is the lack of existing literature regarding e-commerce in Portugal, and also the big potential for improvement and for increasing the Portuguese online market, as the number of internet users, online buyers, the average amount of money spent per purchase and the volume of e-commerce business has been growing since 2009 and are predicted to continue doing so at least until 2017 (IDC & ACEPI, 2013; Netsonda & ACEPI, 2014).

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