مقاله انگلیسی رایگان در مورد آنالیز ارتباطات جنسیتی و پوشش رسانه ای ( الزویر )

مقاله سال ۲۰۱۶

Public relations studies that revolve around crisis communication determined the best ways to respond to crises (Anagondahalli, 2013; Benoit, 1995, 1997; Blaney, Benoit, & Brazeal, 2002; Coombs, 2013, 2014; Drumheller & Benoit, 2004; Harlow, Brantley, & Martin Harlow, 2011; Huang, Lin, & Su, 2005; Peijuan, Ting, & Pang, 2009; Ulmer & Sellnow, 2000; Ulmer, Sellnow, & Seeger, 2007), the impact of social media platforms on crisis responses (Brummette & Sisco, 2015; DiStaso, Vafeiadis, & Amaral, 2015; Ott & Theunissen, 2015; Utz, Schultz, & Glocka, 2013; Veil, Reno, Freihaut, & Oldham; 2015), as well as the publics’ reaction to crisis communication strategies (Austin, Fisher Liu, & Jin, 2012; Coombs & Holladay, 2013). Currently, there is a lack of studies in the realm of public relations that aim to address the difference in the crisis communication style between female and male executives. The present study is an analysis of senior executive communication and media coverage valence in the aftermath of two major crises in the car industry, namely General Motors’ (GM) 2014 ignition switch recall and Toyota’s 2010 unintended accelerator crisis. Analyzing crisis communication discourse by taking into account the variable of gender can shed light on the emergent gender-specific communication styles that can further inform best practices in crisis management. First, the study introduces the theories used in the analysis and then discusses the methodology, results, and implications.