مقاله انگلیسی رایگان در مورد قیمت گذاری واحد و پیامدهای آن برای تحقیقات بازاریابی B2B – الزویر 2018

Doctor Peter J. LaPlaca has been a leader in the area of industrial marketing, also known as business to business marketing, for five decades. He completed his Ph.D. in January of 1973 at Rensselaer Polytechnic Institute. His dissertation research focused on unit pricing and led to an article in the Journal of Marketing just prior to the successful defense on his dissertation. The article entitled “What are the Benefits of Unit Pricing?” was published with Kent B. Monroe who was the outside member of Peter’s dissertation committee. Kent was a professor of marketing at the University of Massachusetts at the time and the state of Massachusetts had just passed and was adapting to a law requiring unit pricing. A more thorough analysis will be made of the numerous contributions Professor LaPlaca has made in research in the next section. Before that it is valuable to set the framing for these many contributions by examining some of the other contributions Peter has made to marketing and to society. From an actual practicing of business perspective, Peter holds U.S. Patent number 6,121,881 for protective mask communication devices and systems for use in hazardous environments. He was also active in marketing the device and improving the environmental safety of first responders. Peter has served in many leadership roles in academia and in charitable work. Some of these include as associate dean at the University of Hartford and as a member of the Council of Deans. In charitable work he served as the chairman of the board of directors of the Community Health Charities of New England and on the board of trustees of the National Multiple Sclerosis Society for the Greater Connecticut Chapter. His skills in marketing helped these organizations dramatically increase their fund raising activities. His two most visible roles of leadership have been as the founding editor of the Journal of Business and Industrial Marketing and as the editor-in-chief of Industrial Marketing Management for which this article is being written. It was through one of these journals the first author of this article really learned to know and understand Peter and become a friend and occasional golf partner. Although Peter and the first author met in Sweden at the conference to celebrate the 75th anniversary of the Stockholm School of Economics (where Peter’s daughter baby sat for his two children while they and their wives attended the festivities), they did not follow up on the meeting until Peter called the first author to ask if he was interested in becoming the editor of the Journal of Business and Industrial Marketing (JBIM). Peter was in transition and wanted more time to work on business activities and other pursuits. The first author of this article agreed and has continued as the editor of JBIM until today. Not too many years after that, missing the role of editor, we think, Peter became the editor of Industrial Marketing Management (IMM). Peter helped the first author pick up the needed skills of an editor and has been a role model for him to follow in his career with JBIM. Peter has always offered helpful ideas and they have become close friends. One other early meeting place for Peter and the first author continued for many years as well. They were both attendees at the first IMP Group (Industrial Marketing and Purchasing) conference in 1984. Both of the journals have been supporters of the IMP Group conferences by publishing special issues.