۱- Introduction

۲- Previous research

۳- Construction of the evolutionary game model of cross‑border partner selection

۴- Simulation analysis of the cooperative behaviors of cross‑border e‑commerce enterprises based on multi‑agent modelling

۵- The intervention analysis of cooperative behaviors of e‑commerce enterprises

۶- Discussions

۷- Conclusions

References

Abstract

The emergence of cross-border e-commerce has brought new opportunities to traditional enterprises. This paper discusses the partner selection of cross-border e-commerce companies in the B2B mode. It constructs a theoretical model of partner selection of cross-border e-commerce enterprises based on literature review. Through the mathematical analysis of an asymmetric evolutionary game model, it is considered that the model has an evolutionarily stable strategy. Based on it, a multiagent model is constructed. The results of the simulation reveal the mediation role of trust between corporate reputation and enterprise cooperation. Simultaneously, it verifed the moderation efect of information sharing between the trust and cooperation of cross-border e-commerce companies. It also provides explanations for the inconsistency in the relationship between trust and cooperative behavior. From both mathematical and data perspectives, this paper attempts to test the theoretical model proposed, which enriches the methodology to test the theory.

Introduction

Cross-border e-commerce refers to an international trade activity in which two individuals or enterprises in diferent countries make transactions and deliver goods through cross-border logistics [1]. The emergence and development of cross-border e-commerce have promoted the development of international trade, which greatly increases the volume of international trade and enables better development of a country’s economy. At the same time, it produces a knowledge spillover efect and obtains more benefts [2, 3]. Although cross-border e-commerce is currently booming, it still faces problems such as uneven development of cross-border platforms, incomplete logistics, and lack of consumer trust [4, 5]. Many enterprises are unable to cope with these problems based on their own resources and service capabilities, so they will choose partners to expand the international market when developing cross-border business. How to quickly and accurately select a suitable partner is often key to the success of transactions.