مشخصات مقاله | |
ترجمه عنوان مقاله | ارزیابی های مصرف کنندگان از اعتبار مسئولیت اجتماعی شرکت (CSR): توسعه و اعتبارسنجی یک مقیاس معتبر مسئولیت اجتماعی شرکت CSR چند بعدی |
عنوان انگلیسی مقاله | Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale |
انتشار | مقاله سال 2019 |
تعداد صفحات مقاله انگلیسی | 14 صفحه |
هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
پایگاه داده | نشریه الزویر |
نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
مقاله بیس | این مقاله بیس نمیباشد |
نمایه (index) | Scopus – Master Journals List – JCR |
نوع مقاله | ISI |
فرمت مقاله انگلیسی | |
ایمپکت فاکتور(IF) |
5.352 در سال 2018 |
شاخص H_index | 158 در سال 2019 |
شاخص SJR | 1.684 در سال 2018 |
شناسه ISSN | 0148-2963 |
شاخص Quartile (چارک) | Q1 در سال 2018 |
مدل مفهومی | ندارد |
پرسشنامه | ندارد |
متغیر | دارد |
رفرنس | دارد |
رشته های مرتبط | مدیریت |
گرایش های مرتبط | بازاریابی |
نوع ارائه مقاله |
ژورنال |
مجله / کنفرانس | مجله تحقیقات کسب و کار-Journal of Business Research |
دانشگاه | Isenberg School of Management, University of Massachusetts Amherst, Amherst 01003, MA, USA |
کلمات کلیدی | مسئولیت اجتماعی شرکت، اعتبار، توسعه مقیاس، رفتار مصرف کننده |
کلمات کلیدی انگلیسی | Corporate social responsibility (CSR)، Authenticity، Scale development، Consumer behavior |
شناسه دیجیتال – doi |
https://doi.org/10.1016/j.jbusres.2019.01.060 |
کد محصول | E12190 |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
فهرست مطالب مقاله: |
Abstract 1. Introduction 2. Conceptual background: CSR, authenticity, and CSR authenticity 3. The scale development process 4. Testing and refining the scale 5. Discussion 6. Limitations and future research Declarations of interest Acknowledgements References |
بخشی از متن مقاله: |
Abstract
Authenticity is a critical concept affecting consumers’ judgments of brands, as well as CSR programs. However, while much research has examined the impact of authenticity, there is less understanding regarding the dimensions that influence consumers’ perceptions of authenticity, especially within the CSR domain. Thus, the purpose of this research is (1) to identify the dimensions of CSR authenticity and (2) to develop and validate a multi-dimensional scale to assess it. Our findings support a seven-dimensional scale with the following dimensions: community link, reliability, commitment, congruence, benevolence, transparency, and broad impact. In addition, our findings support the efficacy of CSR authenticity for predicting positive consumer attitudes and intentions toward the firm. Marketing implications are discussed. Introduction Organizations commonly expect to reap the benefits from their corporate social responsibility (CSR) endeavors. However, insincere initiatives may leave a negative or conflicting impression on stakeholders if consumers feel the organization is not really committed to the cause (Wagner, Lutz, & Weitz, 2009). Indeed, although increased attention has been given to CSR as the main vehicle by which organizations address stakeholders’ social concerns, some research has shown negative consequences of CSR such as mistrust and skepticism surrounding the attempts of doing good (Wagner et al., 2009). Thus, although CSR endeavors are supposed to benefit society and support communities, they are increasingly viewed as a tactic for covering up companies’ societal harms (Delmas & Burbano, 2011). For example, the National Football League (NFL) has long and explicitly presented itself as a devoted ambassador of promoting the breast cancer awareness campaign. |