مقاله انگلیسی رایگان در مورد مطالعه کارت امتیازی متوازن بر مسئولیت اجتماعی شرکت تجارت الکترونیک – امرالد 2017

THE CONNOTATIONS AND CHARACTERISTICS OF ELECTRONIC COMMERCE

Under the Internet environment, electronic commerce is a new economic model which perfectly combines the Internet information technology and traditional real economy. Electronic commerce emerged and developed rapidly in the recent 20 years. Up to now, there is not a unified definition, and the more typical ones are defined as follows. In the European E-commerce Development Initiative, the European parliament defined that “Electronic commerce means business activities conducted through electronic method.” In its “Global E-commerce Outline,” the US government generally pointed out that “E-commerce refers to the various business activities through the Internet, including advertising, trade, payment, service, and other activities; the global electronic commerce will be involved throughout the world.” From the perspective of process, China electronic commerce research expert Wang Keze defined that on the basis of computer and communication network, electronic commerce use electronic tools to implement business exchange and the whole process of administrative operation (Zhang, 2013). To summarize, electronic commerce is the modern business activities such as enterprise management and commercial trade through the use of computer network and modern communication tools. The electronic commerce connotation includes not only the general business activities but also the enterprise internal management activities. As one of commodity circulation patterns and channels, e-commerce has changed the way consumers purchase. Now the trend of modern society is that more and more ordinary consumers (especially the new generation of consumers), more concerned about the consumer prices, more attention at the convenience of buying process, and more focus on the consuming content (Jiang, 2013). Electronic commerce is more accord with the requirement of times development, because it has the following several features: The first one is convenience. The user can finish shopping without the restriction of time and space. The second one is real-time. Users will be able to trade online anytime and anywhere. The third one is personalization. Now people pursue fashion, and they pay more attention to personality, the environment of shopping. Online shopping can realize more personalized shopping process. The fourth one is information transparency. Through the online price comparison tools and commodity price comparison website, the user can buy fine goods at cheap prices. The world will become very small on the net; a business can face global consumers, and a consumer can conduct shopping around the world. With the more rapid circulation and cheap price, the electronic commerce can reduce commodity circulation of the intermediate links, save a lot of expenditure, thus greatly reduce the circulation of commodities and transaction cost, and thus will have a broader development prospect.