مقاله انگلیسی رایگان در مورد نگرش مصرف کننده و رفتار خرید محصولات غذایی سبز – امرالد 2019

 

مشخصات مقاله
ترجمه عنوان مقاله نگرش مصرف کننده و رفتار خرید محصولات غذایی سبز: از دیدگاه ارزش ادراک شده سبز (GPV)
عنوان انگلیسی مقاله Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV)
انتشار مقاله سال 2019
تعداد صفحات مقاله انگلیسی 14 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه امرالد
نوع نگارش مقاله
مقاله پژوهشی (Research Article)
مقاله بیس این مقاله بیس میباشد
نمایه (index) Scopus – Master journals – JCR
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
2.088 در سال 2018
شاخص H_index 69 در سال 2019
شاخص SJR 0.485 در سال 2018
شناسه ISSN 0007-070X
شاخص Quartile (چارک) Q2 در سال 2018
مدل مفهومی دارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی، مدیریت بازرگانی
نوع ارائه مقاله
ژورنال
مجله  مجله غذایی بریتانیایی – British Food Journal
دانشگاه Pukyong National University, Busan, Republic of Korea
کلمات کلیدی نگرش مصرف کننده، رفتار خرید، محصولات غذایی سبز، ارزش ادراک شده سبز
کلمات کلیدی انگلیسی  Consumer attitudes، Buying behaviour، Green food products، Green perceived value
شناسه دیجیتال – doi
https://doi.org/10.1108/BFJ-01-2018-0027
کد محصول E12645
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
Abstract

Introduction

Conceptual framework and hypotheses development

Methods

Findings

Discussion and conclusions

References

بخشی از متن مقاله:

Abstract

Purpose – The purpose of this paper is to apply the multidimensional construct of green perceived value (GPV) to the buying behavior of green food products to enhance the understanding of consumer behavior intentions and explain the formation of the intention to buy green food products.
Design/methodology/approach – This study adopted four GPVs (i.e. functional value, conditional value, social value and emotional value) and explored the relationships among GPV, attitudes and purchase intention. A total of 300 self-administered questionnaires were distributed, from which 253 usable responses were obtained.
Findings – The relationships between six constructs and 20 indicators were measured using structural equation modeling. All the underlying dimensions had a significant effect on consumers’ attitudes, significantly affecting their purchase intention.
Originality/value – Implications for future research and marketing strategies in the field of purchasing behaviors of green food products are discussed.

Introduction

The increasing environmentally friendly behavior seen in the form of growing demand for green products has resulted in academic and practical interest in green perceived value (GPV) of products (e.g. Holbrook, 2006; Lin and Huang, 2012; Masini and Menichetti, 2012; Schuitema et al., 2013; Suki, 2016). Prior studies noted that the term “green” is broadly replaced by “ecofriendly” or “environmentally responsible,” but all of these terms describe activities that are good for the environment (e.g. Aschemann-Witzel and Aagaard, 2014; Manaktola and Jauhari, 2007; Roberts, 1996). Protecting the environment has been a critical topic in most parts of the world, and individuals have also been interested in environmental issues. These ecologically conscious consumers or green consumers are more likely to exhibit environmentally friendly behaviors than others (e.g. Menozzi et al., 2017; Pipatprapa et al., 2017; Worsley et al., 2015). From this point of view, Chen and Chang (2012) suggested that consumers pay more attention to rising environmental issues and their behavior can reflect their attitudes toward environmental protection. Honkanen et al. (2006) reported that consumer considerations about environment concerns and a desire for harmony with nature are a key reason for purchasing organic food products. In addition, Worsley et al. (2015) pointed out that because consumer choice can have a significant impact on the environmental characteristics of food supplied to the market, it is important to investigate the influences of consumers on food purchases. In the food sector, Laureti and Benedetti (2018) pointed out that green the green food market have become one of the crucial market segments, and McCarthy et al.

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