مشخصات مقاله | |
ترجمه عنوان مقاله | مدلی از رضایت مصرف کننده مبتنی بر ادغام الکترونیکی EDT و TAM: مطالعه مقایسه ای از مصرف کنندگان کره ای و آمریکایی |
عنوان انگلیسی مقاله | A Consumer Satisfaction Model Based on the eIntegration of EDT and TAM: Comparative Study of Korean and US Consumers |
انتشار | مقاله سال 2017 |
تعداد صفحات مقاله انگلیسی | 40 صفحه |
هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
پایگاه داده | نشریه امرالد |
نوع نگارش مقاله |
مقاله پژوهشی (Research article) |
مقاله بیس | این مقاله بیس میباشد |
نمایه (index) | scopus – master journals – JCR |
نوع مقاله | ISI |
فرمت مقاله انگلیسی | |
ایمپکت فاکتور(IF) |
1.204 در سال 2017 |
رشته های مرتبط | مدیریت |
گرایش های مرتبط | بازاریابی، تجارت الکترونیک |
نوع ارائه مقاله |
ژورنال |
مجله / کنفرانس | مجله بازاریابی و لجستیک آسیا پیسیفیک – Asia Pacific Journal of Marketing and Logistics |
دانشگاه | Gyeongnam National University of Science and Technology – South Korea |
کلمات کلیدی | تجارت الکترونیک، EDT، TAM، رضایت مشتری |
کلمات کلیدی انگلیسی | E-commerce, EDT, TAM, Consumer satisfaction |
شناسه دیجیتال – doi |
https://doi.org/10.1108/APJML-07-2016-0127 |
کد محصول | E10362 |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
فهرست مطالب مقاله: |
Abstract 1 Introduction 2 Literature review 3 Research methods 4 Results 5 Discussion and Implications References |
بخشی از متن مقاله: |
Abstract
Purpose – The purpose of the research is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of ecommerce will differ between US and Korean consumers due to differences in cultural background. Design/methodology/approach – The study integrates the expectation disconfirmation theory (EDT) and the technology acceptance model (TAM). The hypotheses are examined by analyzing a structural equation model for consumers in the US and Korea. Findings – The results show that the model demonstrates good fit for both groups. For consumers in both countries, when purchasing fashion products on a new e-commerce site, the performance of the site’s usefulness was found to be a crucial variable in their satisfaction and intention to use the site. While there was no significant difference in the multiple group measurement model invariance test, our findings are meaningful because the slight differences in the standard coefficients of the two groups are considered. Originality/value – It is meaningful to apply EDT and the TAM to the daily deal site environment. The influence of related variables can be reconfirmed and new consumer behaviors can be better understood. The research provides fresh insights into consumer behavior that can benefit managers when they make decisions in the e-commerce field. Introduction As the market for smart phones and tablets for mobile entertainment and reading are expanding, a new e-commerce platform is emerging. Connected with social networks and social relationships, this platform is called “social e-commerce.” Social e-commerce differs from existing online shopping in two ways. First, communication among consumers is different since social e-commerce is a consumer participating market where consumers directly use the network effect on, participate in, and create their own markets. It integrates with social networking services (SNSs) to increase consumer participation. Second, most of the prominent social e-commerce business models today are focused on radical price discounts of more than 50% for a limited time. The most common social e-commerce platform is group-buying sites with a daily deal service, as characterized by Groupon. This is also referred to as social shopping because consumers form relationships in the process of sharing shopping information and make purchases based on public opinions formed by those relationships. According to recent surveys, the total transaction value of the online group-buying market in the US reached US$19.7 billion in 2011 and revenue was expected to reach US$41.7 billion in 2015 (Sina, 2011). Online group buying websites are also experiencing rapid growth in Asia (CNN, 2010). In Korea, in 2010, US$45 million was transacted in the market, but by 2011, the market was estimated at US$724 million. Moreover, the market was projected to reach US$4.5 billion in 2014 (Park, 2014). Recently, Coupang, one of the group buying sites in Korea, was listed among the world’s 50 smartest companies for 2016 as selected by the MIT Technology Review, a magazine published by MIT (Massachusetts Institute of Technology) (MIT Technology Review, 2016). |