مقاله انگلیسی رایگان در مورد بهره وری عملیاتی و تاثیر آن بر عملکرد بازار در هواپیمایی (الزویر)

مقاله انگلیسی رایگان در مورد بهره وری عملیاتی و تاثیر آن بر عملکرد بازار در هواپیمایی (الزویر)

 

مشخصات مقاله
انتشار مقاله سال ۲۰۱۶
تعداد صفحات مقاله انگلیسی  ۱۲ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله Drivers of operational efficiency and its impact on market performance in the Indian Airline industry
ترجمه عنوان مقاله محرک های بهره وری عملیاتی و تاثیر آن بر عملکرد بازار در صنعت هواپیمایی هند
فرمت مقاله انگلیسی  PDF
رشته های مرتبط اقتصاد
گرایش های مرتبط اقتصاد پولی
مجله مجله مدیریت حمل و نقل هوایی – Journal of Air Transport Management
دانشگاه Indian Institute of Management Bangalore – Bannerghatta Road – Bangalore – India
کلمات کلیدی صنعت هواپیمایی هند، بهره وری عملیاتی، DEA ، عملکرد بازار
کد محصول E5279
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
۱٫ Introduction

India is touted as one of the toughest aviation markets (Bloomberg Business, 2015), due to expensive taxation (Economic Times, 2012) and highly price-sensitive customers. High fuel prices (50% more than the price in West Asian and European countries (BS reporter, 2011)), overcapacity and intensive price competition, exacerbated by the recent global recession have resulted in continued losses for majority of airline operators, with one of them, the Kingfisher airlines1 , shutting down operations in 2012 and the state owned carrier Air India being bailed out (India Today, 2012) by the Indian government with infusion of huge cash flows ($263.3 million in 2010e11)2 . The total debt of major airlines in India is currently estimated to be $13 billion3 . This scenario in India is more or less similar to other countries, wherein airlines have suffered from high levels of competition and economic pressure, with high volatility in fuel and foreign exchange rates adding to their financial woes (Merkert and Hensher, 2011). Despite these setbacks however, one or two successful airlines have emerged in the recent past with consistently good performances and have demonstrated the potential for profitability in the Indian airline sector. Indigo airlines, the most profitable airline in India, is well known for its sharp focus on key deliverables (Business Standard, 2012) like on-time performance, low fares, and consistent on-board and ground service4 , despite being a low cost carrier (LCC) that made its entry into the airline industry a mere 8 years ago. While the case of Indigo substantiates the desirability of LCC strategy from the cost efficiency perspective as already documented by other studies in the literature (Barros and Peypoch, 2009; Merkert and Hensher, 2011), it also raises questions about there being more to the LCC strategy than just low cost benefits.

ثبت دیدگاه