دانلود رایگان مقالات ژورنالی بازاریابیدانلود رایگان مقالات ژورنالی مدیریتدانلود رایگان مقالات سال 2022دانلود رایگان مقالات وایلی - wileyدانلود رایگان مقاله ISI بازاریابی به زبان انگلیسیدانلود رایگان مقاله ISI رفتار مصرف کننده یا رفتار مشتری به زبان انگلیسیدانلود رایگان مقاله ISI مدیریت به زبان انگلیسی سال 2022 و 2023سال انتشارمقالات بازاریابی با ایمپکت فاکتور بالا به زبان انگلیسیمقالات مدیریت با ایمپکت فاکتور بالا به زبان انگلیسی

مقاله انگلیسی رایگان در مورد زمین بر پشت قوانین: رفتار مصرف کننده – وایلی ۲۰۲۲

 

مشخصات مقاله
ترجمه عنوان مقاله زمین بر پشت قوانین: رفتار مصرف کننده از دیدگاه برنامه تحقیقاتی “ONE behavioural”
عنوان انگلیسی مقاله Rules all the way down: Consumer behaviour from the standpoint of the ‘ONE behavioural’ research programme
انتشار مقاله سال ۲۰۲۲
تعداد صفحات مقاله انگلیسی  ۱۶ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه وایلی
مقاله بیس این مقاله بیس نمیباشد
نمایه (index) JCR – Master Journal List – Scopus
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
۳٫۱۴۹ در سال ۲۰۲۰
شاخص H_index ۴۳ در سال ۲۰۲۱
شاخص SJR ۰٫۸۱۱ در سال ۲۰۲۰
شناسه ISSN ۱۴۷۹-۱۸۳۸
شاخص Quartile (چارک) Q2 در سال ۲۰۲۰
فرضیه ندارد
مدل مفهومی ندارد
فرضیه ندارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
نوع ارائه مقاله
ژورنال
مجله / کنفرانس مجله رفتار مصرف کننده – Journal of Consumer Behaviour
دانشگاه University of Queensland, St Lucia, Queensland, Australia
شناسه دیجیتال – doi
https://doi.org/10.1002/cb.2035
کد محصول E16144
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

فهرست مطالب مقاله:

Abstract

۱ | INTRODUCTION

۲ | THE CENTRAL PROPOSITION

۳ | DECISION-MAKING SHOULD BE VIEWED AS FOCUSSED ON ADDRESSING GOAL-RELATED PROBLEMS RATHER THAN IN TERMS OF UTILITY MAXIMIZATION

۴ | THE CHARACTERISTICS OF PROBLEMS AND SOLUTIONS ARE NOT SELF-EVIDENT; CHARACTERIZATION IS AN ACTIVE PROCESS OF MAKING CONNECTIONS

۵ | EXCEPT WHERE CONSTRAINED BY LACK OF IMAGINATION, HUMAN DECISIONMAKING USUALLY NECESSITATES THE USE OF STOPPING RULES AND SHORTCUTS TO PREVENT DECISION PARALYSIS OR DYSFUNCTIONAL DELAYS IN CHOOSING

۶ | PEOPLE ARE NOT ALWAYS OPEN TO COMPENSATION-BASED INDUCEMENTS TO CHANGE THEIR BEHAVIOUR, FOR SOME CHANGES MAY CONFLICT WITH THEIR OPERATING RULES REGARDLESS OF THE COMPENSATION THAT WOULD ACCOMPANY THESE CHANGES

۷ | THE BEHAVIOUR OF CONSUMERS CAN BE PREDICTED, AT LEAST PROBABILISTICALLY, IF THEIR OPERATING RULES CAN BE UNCOVERED

۸ | CONCLUDING DISCUSSION

REFERENCES

 

بخشی از متن مقاله:

Abstract

This article sets out a unified behavioural research programme that integrates compatible elements of old, new and evolutionary behavioural approaches to economics as an alternative to the dominant unified approach to economics based on rational choice theory and a Walrasian view of market coordination. However, the proposed programme can also be viewed as a general framework for interdisciplinary research on consumer behaviour. It employs the view of scientific research programmes proposed by Lakatos, setting out groups of ‘hard-core’ propositions and their associated ‘do’ and ‘do not’ rules for the conduct of researchers. The unifying theme is that evolution in the economy (and in human systems more generally) entails the creation, adoption and abandonment of rules for dealing effectively with open-ended choice problems that are bedevilled by infinite regress problems and cognitive challenges that people seek to address via personal repertoires of hierarchically related rules. To anticipate behaviour, researchers need to develop knowledge of these rules (including heuristics and routines), their functionality and the processes by which they get changed or prove difficult to change even where they cause problems.

۱ INTRODUCTION

This article sets out a unifying framework for understanding and studying behaviour in socio-economic systems. The framework is conducive to interdisciplinary behavioural research, and it could be used in applied fields as diverse as economics, marketing, criminology, public health policy and social policy. However, in calling it the ‘ONE behavioural’ approach, I am using the upper-case ‘ONE’ as an acronym that alludes to its origins and role in relation to behavioural economics: it entails a synthesis of compatible ideas from what are classified later in this introduction as ‘Old’, ‘New’ and ‘Evolutionary’ strands of behavioural economics, and it is offered as a means by which economics might become ‘behavioural’ in a more ambitious and more methodologically coherent way than has been evident over the past four decades. When applied to economics, the ‘ONE behavioural’ research programme offers a means for addressing the discipline’s traditional concerns with issues pertaining to the allocation of scarce resources. However, it entails viewing consumer behaviour in a way that overlaps considerably with how it has been viewed in marketing, a discipline that focuses on different issues and has historically been much more open than economics to taking a highly interdisciplinary approach to understanding consumer behaviour. Indeed, differences between those who focus on ‘economic’ issues and those who focus on ‘marketing’ issues in how they seek to make sense of consumer behaviour could vanish if researchers in marketing also adopt the ‘ONE behavioural’ approach as an organizing framework for their work. If they do so, they will find that it can readily accommodate much of the existing marketing literature on consumer behaviour.

نوشته های مشابه

دیدگاهتان را بنویسید

نشانی ایمیل شما منتشر نخواهد شد. بخش‌های موردنیاز علامت‌گذاری شده‌اند *

دکمه بازگشت به بالا