Abstract

     Scholars have emphasised the importance of green settings in today’s business paradigms. Studies on green behaviour have produced a plethora of noteworthy discoveries, whether focused on financial success, individual capabilities, or development. However, despite significant growth in interest in green business practices, the relationship between individuals’ willingness and green competencies has received little attention. This article used the customised green competencies conceptual model to investigate how green skills influence organisational performance and their relationship with the willingness moment. This article developed an innovative human resource management approach to address these difficulties. A questionnaire was used to perform empirical statistical research with 516 respondents from Serbian universities. Different mathematical and statistical methodologies were used to analyse the results. The findings corroborate the suggested theoretical model, and they suggest that green competencies will influence people’s willingness to participate in green activities. This article gives new information on human behaviour and organisational effectiveness in a green atmosphere. It includes managerial and practical consequences and recommendations for businesses looking to improve their social responsibility and environmental sustainability

Introduction

     Rapid development as a result of technology and scientific developments and many social, health, and financial crises in recent decades and worldwide trends have had a significant impact on business and the environment [1,2]. In today’s global business climate, the only certainty is uncertainty. Many ongoing modern concerns have prompted changes in how organisations think about their objectives. Due to the ever-changing business environment in the age of globalisation, businesses face numerous challenges [3]. Recent difficulties and globalisation have a catalytic effect in all aspects of contemporary life and business [4], driving organisations to grow resiliently and sustainably. To preserve and acquire a competitive edge, organisations must adapt their business models to be more inclusive, pro-environmental, and innovative. Innovation for more significant influence entails developing innovative products or procedures to assist the organisations’ beneficiaries and effectively address critical challenges [5]. The growing need for sustainable techniques can be seen in all industries [6], and there has recently been a slew of studies on sustainability and financial performance [7].

Conclusions

     According to the findings, the aim of the paper was fulfilled. Natural green competencies, acquired green competencies, and attitudes toward green behaviour of an individual affect the willingness of the same individual. Furthermore, university students are involved in environmental protection, although their attitudes and understanding about environmental preservation vary. However, much more can be done to raise student understanding of this critical issue. In this regard, both students and universities should work harder to promote environmentally friendly behaviour and green competencies, leading to improved green performance.

      Green settings have become an essential part of the contemporary business environments, and it forces organisations to shift business paradigms to be more inclusive, proenvironmental, and innovative to maintain and gain a competitive edge. Furthermore, every forward-thinking organisation should consider incorporating sustainability into its processes to build future growth strategies. Green competencies of individuals are an essential part of this process. This paper endeavoured to examine how organisational performance is influenced by green competencies and willingness of individuals, and their interdependence and mutual relations. As a result, it can be concluded that a more inclusive and pro-environmental approach will have direct and indirect impacts on organisational growth, financial performance, and the environment. Accordingly, it means that embracing modern pro-environmental trends and nurturing green competencies benefit organisations in many ways.