Abstract

Introduction

     Innovation and international business are essential to achieve competitive advantages in currently unforeseen business environments. Today’s company seeks innovation in its country of origin and abroad in order to compete globally. Thus, incorporating this concept into international companies’ strategies is a main issue nowadays.

Purpose

     The aim of this systematic study is to improve the current knowledge on the relationship between innovation and international business, as well as identifying innovation tendencies for corporations to acknowledge the opportunities and challenges of this area’s development in the international business context.

Methodology

     Despite the abundance of innovation and international business reviews, joint reviews of both of them cannot be found. This study is the first to combine the scholarly research on both topics with the systematic literature review of academic literature of 28 years, following the PRISMA guidelines and flowchart. A search was carried out in Web of Science database; 847 initial documents were obtained and, after reviewing multiple documents according to the inclusion/exclusion criteria, the results for this research work were reduced to 236 articles.

Results

     The results of this research provide an overview of the knowledge structure of innovation and international business. As the main contribution, the results highlight four themes of investigation within a comprehensive and multidimensional framework: Innovative activities of multinational corporations, Global value chains, Innovation in emerging economies, and Cross-border knowledge. With an international perspective, insights from how to face innovation development in the international business context are presented.

Conclusions

There is a strong relationship between innovation and international business. These four research trends highlight the strategic importance of innovation in the international business field. Finally, the most interesting paths for future research are identified, targeting opportunities for improvement in both areas. This systematic literature review is expected to make significant contributions to both theory and practice in the field of innovation and international business.

Introduction

     Innovation, knowledge and technology are relevant concepts in the international business field [[1]] and both areas are essential to achieve competitive advantages in current business environments [[2]]. Cantwell [[3]] adds that innovation and internationalization processes have been increasingly interlinked as key drivers of development since the first industrial revolution, all the way to today’s information age.

     Innovation is the cornerstone of growth and sustains organizations to counter marketplace fluctuations and prepares them for long-term growth [[4]]. Business model innovation, although it is very difficult to achieve [[5]], can itself be a pathway to competitive advantage if the model is sufficiently differentiated and hard to replicate for incumbents and new entrants alike [[6]]. New models of innovation have encouraged many innovative firms to change the way they search for new ideas, adopting open search strategies that involve the use of a wide range of external actors and sources to help them achieve innovation [[7]].

     The field of international business studies came to prominence in the 1980s and early 1990s with the growth of multinational corporations [[8]]. In this framework, two theoretical models are extremely relevant; on the one hand, gradual internationalization or Uppsala model, according to which internationalization is seen as an incremental process that begins in foreign markets, being in closer proximity to the domestic market in terms of physical distance [[9],[10]] and, on the other hand, born global firms, that is to say, companies that internationalise at or near their founding, on an average period of three years of founding, generating at least twenty five percent of their total sales from foreign countries [[11]]. There is an extensive literature about this issue [12, 13, 14].

Conclusions 

     Nowadays, companies seek innovation in their countries of origin and abroad in order to compete globally. Therefore, innovation is a key factor for entering into international markets. This systematic literature review shows that there is indeed a strong relationship between innovation and international business; four themes of investigation within a comprehensive and multidimensional framework are found: Innovative activities of multinational corporations, Global value chains, Innovation in emerging economies, and Cross-border knowledge. These four research trends highlight the strategic importance of innovation in international business. Nevertheless, even when the number of articles addressing such topics is growing, this research work underlines that there is still a great opportunity for studying the relationship between those concepts. Thus, incorporating innovation into internationalized companies’ strategies is a main issue in current times, even more considering the changing and challenging world that we live in.