۱- Introduction

۲- Theoretical background and research hypotheses

۳- Methodology

۴- Data analysis

۵- Discussion and limitations

References

Abstract

Research on social media as a source of knowledge coordination and communication has been flourishing. Organizations are increasingly focusing on teamwork as a creative solution for contemporary market challenges. In this study, we develop a mechanism to test the effects of the three dimensions of social media (social, cognitive, and hedonic use) on team creative performance in terms of knowledge management. Our survey data are collected from 382 members of 82 knowledge work teams. The analysis reveals that the three dimensions of social media have different effects on the transactive memory system. In addition, the dimensions of the transactive memory system enhance team creative performance through team creative efficacy. These findings bridge a literature gap by explaining the process and mechanism by which different social media uses influence team creative performance. This study has practical implications among organizations that aim to use social media to utilize each team member’s expert knowledge to boost creative performance.

Introduction

Social media has gone through rapid growth in recent years. Such growth holds great promises for interaction, communication, and organization performance. Mäntymäki and Riemer (2016) argued that the effective use of social media can increase the productivity of knowledge workers by about 20%–۲۵%. Owing to the prevalence of team-based structures in the knowledge-based economy, social media promises to contribute to knowledge management (Di Iorio & Rossi, 2018) and team performance (Nissen & Bergin, 2013). A recent report claims that social media has distinct purposes, such as maintaining social relations, managing knowledge, and relieving stress (Guo, 2017). Previous studies also acknowledged the diverse purposes of social media (Cao & Ali, 2018; Li et al., 2015; Zolkepli & Kamarulzaman, 2015). However, scholars overlooked how the different uses of social media facilitate knowledge management among teams. Knowledge is considered a critical source for organizations to promote innovation and tackle competitive challenges (Alavi & Leidner, 2001). The efficient flow and exchange of knowledge are considered vital factors for enhancing a team’s creative abilities (Sung & Choi, 2012). Social media may have an impact on knowledge management and social learning among organizations (Zhang et al., 2015). Therefore, further research is needed to investigate the effect of social media on knowledge management processes (Sigala & Chalkiti, 2015). The present study uses the enabler–process–intermediate outcome–performance outcome framework (Lee & Choi, 2003) to fill this literature gap. It also explores the impact of social media dimensions on team creative performance (TCP) by improving knowledge coordination within teams.