مقاله انگلیسی رایگان در مورد عوامل موثر بر رفتار خرید مصرف کننده انرژی سبز (الزویر)

Over the last two decades, climate change has emerged as a major concern for academics, practitioners and governments due to the threat it poses to existence (Shove et al., 2015). Researchers around the world have, in no uncertain terms, stated that countries must reduce the emission of greenhouse gases or suffer potentially catastrophic effects from climate change (Chandel et al., 2016; Kondoh, 2009; Sarzynski et al., 2012). Since combustion of fossil fuels for energy generation is the prime source of greenhouse emissions, many scholars assert that a shift towards green energy is imperative to achieving environmental goals (Sarzynski et al., 2012). Zarnikau (2003) has defined green energy as “electricity generated using renewable energy sources, and including technologies such as photovoltaic solar panels, biomass projects, geothermal projects and wind farms” (p.1661). The usage of green energy sources for electricity generation involves zero greenhouse gas emission, thereby offering a lasting solution to climate change (Kostakis and Sardianou, 2012). Hence, green energy has attracted significant research attention around the globe. According to Herbes and Ramme (2014), renewable sources of energy may be utilized to successfully fight global warming. Governments around the world also have shifted focus towards generating electricity from renewable sources of energy (Shrimali and Kniefel, 2011). In several countries, incentive programs such as feed-in-tariffs, captive generation, and favoured access to grids for renewable energy producers have been initiated to encourage private investment. In fact, the Dutch government liberalized the green electricity market and offered relatively generous fiscal incentives to stimulate demand for green energy in the residential customer segment also. The Government of India has also, along similar lines, launched various incentives schemes such as generation based incentives, accelerated depreciation benefit, renewable energy certificates and captive generation to encourage establishment of renewable energy generating facilities (Shrimali et al., 2013).