مقاله انگلیسی رایگان در مورد اصلاحات مهاجرت مشارکت سیاسی رای دادن ( الزویر )

مقاله سال ۲۰۱۶

Hispanics comprise more than 55 million Americans, according to the U.S. Census, and are considered by political campaign staff as an increasingly critical public to U.S. presidential election outcomes. Hispanics, or Latinos, are a diverse group. A 2013 Pew Research report shows that 68% of Hispanics, ages 5 or older, speak only English at home (Krogstad, Lopez, & Rohal, 2015). The conventional wisdom that campaigns must primarily use Spanish to reach U.S. Hispanics is outdated, as the growth in the U.S. Hispanic population is no longer from immigration but from U.S. births. According to Advertising Age’s Hispanic Fact Pack 2015, fully 52% of Latinos are younger than 30. In combination, these data reveal a shift in demographics and suggest that campaign managers may need to (1) focus on mobilizing younger and more acculturated Latinos, and (2) use different strategies than they have used in the past.

The purpose ofthis research is to examine how demographics, level of acculturation, political interest, ideology, and media use influence young Hispanics’ likelihood to vote in the 2016 presidential election campaign, perceptions of the importance of immigration reform, and political participation. These data should be of interestto public relations practitioners interested in building relationships with this public and engaging them in political activities.