مقاله انگلیسی رایگان در مورد محرک اصلی در وفاداری مسافر

مقاله سال ۲۰۱۶

Airline companies are prone to attack by various challenges: (1) fuel prices, (2) low-cost carriers, (3) economic crisis, (4) increasing security precautions, (5) personnel shortage, (6) government regulations, etc. Although airline industry is a growing market, it is highly competitive because of low-profit margins. To survive in such environment, airline companies should not allow their customers to switch to any other airlines. In this approach, it is important to determine the key drivers that can affect customer choice and make this choice repetitive, which makes a passenger loyal to an airline.