مقاله انگلیسی رایگان در مورد خرید آنلاین مواد غذایی ارگانیک در لهستان – امرالد 2017

There is an abundance of literature on organic food consumers (e.g. Aschemann-Witzel and Zielke, 2017; Petrescu et al., 2017; Anisimova, 2016; Bryła, 2016a; Lee, 2016; Lee and Hwang, 2016; Hemmerling et al., 2016; Henryks et al., 2014; Hsu and Chen, 2014; KesseGuyot et al., 2013) and on online grocery shopping (e.g. Huyghe et al., 2017; Mortimer et al., 2016; Grzybowska-Brzezińska and Rudzewicz, 2016; Grzywińska-Rąpca and GrzybowskaBrzezińska, 2016; Cyrek, 2013). However, there is a shortage of studies combining these two approaches. That is why this study examines the characteristics, attitudes and opinions of organic food online shoppers (e-consumers). This relatively small segment of the population is compared with a representative sample of 1000 Polish consumers. Organic e-consumers constitute 6.3% of the total sample. This paper aims to answer the following research questions: 1) Are organic online shoppers similar to the total sample regarding selected demographic and psychographic criteria?; 2) What is the importance of selected characteristics of food products in the group of organic online shoppers compared to other consumers?; 3) What is the role of quality signs in conventional and organic food purchases among organic online shoppers compared to other consumers?; 4) What are organic food authenticity assessment criteria among organic online shoppers compared to the total sample?; 5) What are the barriers to the development of the organic food market according to organic online shoppers compared to the total sample?; 6) What are organic food selection motives in he group of organic online shoppers compared to the total sample?; 7) Which variables determine organic food online shopping?.