| ۱٫ Introduction Management research tends to focus on the nature and consequences of managerial actions whereas business research primarily focuses on the determinants of corporate performance (Easterby-Smith, Thorpe, & Jackson 2012). In the complex and dynamic environment in which businesses function today the culture of an organization is recognized as a crucial dimension that can either be an asset or a hindrance in shaping behavior in organizations and in achieving longterm organizational success (NuñezRamírez, WendlandtAmezag, & Álvarez Medina, 2016). As such, developing knowledge and understanding of organizational culture becomes increasingly important. Therefore, it is not surprising that organizational culture (hereafter also OC) has been identified as a focus area in academic research of organizational theory, as well as in management practice (Alvesson, 2012). Traditionally methodological approaches employed in business research has been divided into quantitative and qualitative research (Bryman & Bell, 2015). This basic methodological distinctions have also been used in OC research (Martin, 2002; Pearse & Kanyangale, 2009). Janićijević (۲۰۱۱) believes that an understanding of a complex phenomenon, such as OC, could be enhanced by employing a wider array of methodological approaches. |
