Abstract

In a digital world where consumers and businesses alike care significantly about sustainability and corporate social responsibility (CSR), the success of startup companies hinges on constant, clear, and thoughtful communication. Through my research into successfully marketing such concerns on social media as well as my internship at Clearloop, I discovered some of the best ways to convince both companies and consumers that preserving the planet should be a primary concern for every environmentally conscious company. Companies that ignore their impacts on the environment are synonymous with companies doomed to fail in the 21st century. Clearloop’s model of partnering with companies to coordinate investment in and construction of solar energy encourages consumers of said companies while allowing Clearloop to take the wheel in terms of planning and building renewable energy infrastructure. What results are successful projects, the first of which being in Jackson, TN, that grant enterprises with the right to boast a commitment to preserving the planet through carbon offsetting.