مقاله انگلیسی رایگان در مورد درک مسئولیت اجتماعی شرکتی و رفتارهای مشتریان در صنعت خدمات اشتراک گذاری خودرو – الزویر ۲۰۲۰

elsevier

 

مشخصات مقاله
ترجمه عنوان مقاله درک مسئولیت اجتماعی شرکتی و رفتارهای مشتریان در صنعت خدمات اشتراک گذاری خودرو
عنوان انگلیسی مقاله Perceived corporate social responsibility and customers’ behaviors in the ridesharing service industry
انتشار مقاله سال ۲۰۲۰
تعداد صفحات مقاله انگلیسی ۱۰ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه الزویر
نوع نگارش مقاله
مقاله پژوهشی (Research Article)
مقاله بیس این مقاله بیس میباشد
نمایه (index) Scopus – Master Journals List – JCR
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
۵٫۴۱۴ در سال ۲۰۱۹
شاخص H_index ۹۳ در سال ۲۰۲۰
شاخص SJR ۱٫۹۹۹ در سال ۲۰۱۹
شناسه ISSN ۰۲۷۸-۴۳۱۹
شاخص Quartile (چارک) Q1 در سال ۲۰۱۹
مدل مفهومی دارد
پرسشنامه ندارد
متغیر دارد
رفرنس دارد
رشته های مرتبط مدیریت
گرایش های مرتبط مدیریت عملکرد، مدیریت کسب و کار، بازاریابی، مدیریت بازرگانی
نوع ارائه مقاله
ژورنال
مجله  مجله بین المللی مدیریت گردشگری – International Journal Of Hospitality Management
دانشگاه Bertolon School of Business, Salem State University, Salem, MA, USA
کلمات کلیدی درک مسئولیت اجتماعی شرکتی، نگرش به برند، ارتباط با برند، رجحان برند، رفتار مشتری، صنعت خدمات اشتراک گذاری خودرو
کلمات کلیدی انگلیسی Perceived corporate social responsibility، Brand attitude، Self-brand connection، Brand preference، Customer behavior، Ridesharing services industry
شناسه دیجیتال – doi
https://doi.org/10.1016/j.ijhm.2019.102341
کد محصول E14305
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

فهرست مطالب مقاله:
Abstract

۱- Introduction

۲- Literature review

۳- Methodology

۴- Results

۵- Conclusions

References

بخشی از متن مقاله:

Abstract

This study aimed to investigate how a firm’s corporate social responsibility (CSR) practices affect customers’ attitudes, their self-brand connection, and, in turn, brand preference with ridesharing services (e.g., Uber). Adopting a second-order construct of perceived corporate social responsibility (PCSR) reflected from three CSR dimensions—environment, economy, and ethics—this study posited PCSR influences customers’ brand attitudes, self-brand connection, and brand preference. A total of 300 valid responses was collected from a convenience sample. Results revealed PCSR showed significant impacts on customers’ brand attitudes and self-brand connection. However, no direct impact of PCSR on customers’ brand preference was identified, while mediation effects were detected between PCSR and brand preference by brand attitudes and self-brand connection. This study also discussed the managerial and theoretical implications of PCSR practices for a ridesharing service industry.

Introduction

Evolving from the traditional economy system, a new business model based on the sharing economy (e.g., Airbnb, Uber, etc.) has shifted slowly customers’ consumption behaviors to sharing and reusing products and services from owning and consuming them. According to Belk (2004), sharing an economy’s fundamental business principles lies in acquiring and distributing an underutilized resource for a fee or other form of monetary compensation. Even though sharing economy business models have played key business challenges to conventional accommodations, transportation, and other consumer goods, they are now becoming major market drivers, since their business practices are highly implemented through social networks and digital communications, sustaining the eco-friendly environment (Wang and Ho, 2017). Firms that adopt sharing economy business models develop platforms to connect service providers and end users, based upon demand. Due to the advancement of information technology, the sharing economy has become emerged as a trend transforming society and the business world today (Lee et al., 2018). For instance, Uber has proven successful in adopting such a business model and is currently fast-growing (PwC, 2015). Smartphone apps enable customers to use ridesharing services more easily and conveniently. According to research conducted by PwC (2015), 8% of all adults in the U.S. have participated in some form of automotive sharing. Among them, millennials or generations Y (born between 1982 and 1994) and Z (born from 1995 onwards) are notably using ridesharing services. By sharing resources with others, the sharing economy businesses have exerted similar principles to those of firms’ social responsibility and sustainability through high reliance on technology with a focus on sharing, reusing, and recycling (Cooper, 2016). The success of sharing economy businesses in the current consumer market comes from their adoption of the corporate social responsibility (CSR) principles as a core business value (Liu et al., 2014) and a tool for branding acknowledgment (Hoeffler and Keller, 2002). Researchers (i.e., Nina, 2017; Wang and Ho, 2017) have started to place a keen interest in identifying business values for sharing economy and examining exemplary practices of CSR that can mutually benefit the community economy and engagement. Although numerous studies have examined various impacts of CSR on firms’ marketing activities, some research gaps exist in a sharing economy business (Liu et al., 2014).

ارسال دیدگاه

نشانی ایمیل شما منتشر نخواهد شد. بخش‌های موردنیاز علامت‌گذاری شده‌اند *