مقاله انگلیسی رایگان در مورد گسترش ایجاد روابط عمومی – الزویر ۲۰۱۹

elsevier

 

مشخصات مقاله
ترجمه عنوان مقاله گسترش ایجاد روابط عمومی از طریق تئوری ادب
عنوان انگلیسی مقاله Extending public relationship-building through the theory of politeness
انتشار مقاله سال ۲۰۱۹
تعداد صفحات مقاله انگلیسی ۱۰ صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه الزویر
نوع نگارش مقاله
مقاله پژوهشی (Research Article)
مقاله بیس این مقاله بیس نمیباشد
نمایه (index) Scopus – Master Journals List – JCR
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
۲٫۰۵۸ در سال ۲۰۱۸
شاخص H_index ۶۷ در سال ۲۰۱۹
شاخص SJR ۱٫۰۰۱ در سال ۲۰۱۸
شناسه ISSN ۰۳۶۳-۸۱۱۱
شاخص Quartile (چارک) Q1 در سال ۲۰۱۸
مدل مفهومی ندارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط علوم ارتباطات اجتماعی
گرایش های مرتبط روابط عمومی
نوع ارائه مقاله
ژورنال
مجله / کنفرانس مروری بر روابط عمومی – Public Relations Review
دانشگاه  Auckland University of Technology, Private Bag 92006, Auckland, 1142, New Zealand
کلمات کلیدی ادب، چهره، شکست عمل گرایانه، ایجاد روابط، روابط عمومی
کلمات کلیدی انگلیسی Politeness، Face، Pragmatic failure، Relationship-building، Public relations
شناسه دیجیتال – doi
https://doi.org/10.1016/j.pubrev.2019.05.005
کد محصول  E13499
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
Abstract
۱٫ Introduction
۲٫ Defining politeness
۳٫ Pragmatic failure
۴٫ Politeness and relationship-building
۵٫ Conclusion
References

 

بخشی از متن مقاله:
Abstract

For more than thirty years, relationship-building has been recognized as central to public relations, and yet, exactly how practitioners go about building and maintaining relationships at the micro level has been insufficiently explored in public relations scholarship. Politeness, or a lack thereof, is ever-present in all communicative interactions, affecting the formation and development of relationships. There is therefore value in extending our understanding of how these relationships are impacted by (im)polite communicative acts. Principally, politeness attempts to balance participants’ face needs or needs for self-esteem through employing various strategies, and this article attempts to explicate the theory of politeness for public relations work. It concludes that an understanding of the fundamentals of politeness theory and strategies enables practitioners to be more effective at building relationships within and across communities, avoiding potential pragmatic failure.

Introduction

For more than thirty years, relationship-building has been recognized as crucial to public relations. Scholars such as Zaharna (2016) asserted that in public relations, “‘relations’ is literally the latter half of its name” (p. 1), and, indeed, there has been recognition in scholarship that knowledge of, and skills in, relationship-building are key success indictors for practitioners at all career levels (Global Alliance, 2018; Manley & Valin, 2017). However, a thorough conceptualization of ‘relationships’ in public relations is still missing (Huang & Zhang, 2015), and exactly what relationship-building may look like at a practical interpersonal level in public relations remains largely under-explored. One of the few studies that attempted to shed light on the nature of public relationships at an interpersonal or micro level (cf. Ihlen & Verhoeven, 2015), is a study by Theunissen and Sissons (2018). In their video ethnographic research of the practice of public relations in New Zealand, Theunissen and Sissons identified not only that relationshipbuilding was integral to practicing effectively, but that politeness strategies were explicitly employed to build and maintain these relationships. They subsequently proposed that politeness was integral to the development and maintenance of public relationships. Effective public relations practitioners, they argued, are well-versed in applying these strategies during their interactions with clients, colleagues and journalists. This paper aims to broaden our understanding of public relations work by discussing politeness theory and its applicability to public relationships. It proposes that, contrary to popular perceptions of public relations practitioners being overtly confident and at times arrogant, pompous, even brash (Dennison, 2012), effective practitioners employ ‘softer’ or politer approaches in developing and maintaining relationships.

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