مقاله انگلیسی رایگان در مورد روزنامه نگاری سردبیران انتشارات سفارشی – الزویر 2016

مقاله سال 2016

While it seems that every day brings more news of the end of traditional journalistic publications, layoffs in editorial offices, and the disappearance of job security in journalism, there is one related professional field that has been experiencing the opposite trend for decades: custom publishing. Companies, but also other organizations such as unions, associations, and NGOs, publish content that is edited in a journalistic manner and make it available, generally free of cost, to specific publics. The customer magazine, which dominates the market, represents the most well-known form of custom publishing. However, the scope of custom publishing is not limited to magazines, but also includes other media channels (e.g., corporate television, books, websites, software applications), and in addition to customers it also addresses other stakeholders (e.g., employees and members, companies, state officials).

These corporate publications are located in a field of tension between journalism and public relations (PR), and therefore occupy a special position in the media (Röttger, 2002): On the one hand, as an instrument of PR they communicate and advocate the particular interests of the client in question; on the other hand, they resemble journalistic publications from which readers expect critical, unbiased, and objective reporting (Haeusermann, 2013). Editors in custom publishing must therefore take into account the rules and norms of two different professions (Röttger, 2002). This study focuses on a conspicuous research gap between journalism and PR: While both of these professional fields have been comprehensively researched, there are no specific studies on the professional field of custom publishing.