مشخصات مقاله | |
عنوان مقاله | Journalism or public relations? A quantitative survey of custom publishing editors in Germany |
ترجمه عنوان مقاله | روزنامه نگاری یا روابط عمومی؟ بررسی کمی از سردبیران انتشارات سفارشی در آلمان |
فرمت مقاله | |
نوع مقاله | ISI |
سال انتشار | |
تعداد صفحات مقاله | 8 صفحه |
رشته های مرتبط | علوم ارتباطات اجتماعی |
گرایش های مرتبط | روابط عمومی |
مجله | بررسی روابط عمومی – Public Relations Review |
دانشگاه | گروه مطالعات ارتباطات، دانشگاه مینز، آلمان |
کلمات کلیدی | انتشارات سفارشی، نشریات شرکتی، مجلات سفارشی، مفهوم نقش، روزنامه نگاری، نظرسنجی |
کد محصول | E4870 |
نشریه | نشریه الزویر |
لینک مقاله در سایت مرجع | لینک این مقاله در سایت الزویر (ساینس دایرکت) Sciencedirect – Elsevier |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
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1. Introduction
While it seems that every day brings more news of the end of traditional journalistic publications, layoffs in editorial offices, and the disappearance of job security in journalism, there is one related professional field that has been experiencing the opposite trend for decades: custom publishing. Companies, but also other organizations such as unions, associations, and NGOs, publish content that is edited in a journalistic manner and make it available, generally free of cost, to specific publics. The customer magazine, which dominates the market, represents the most well-known form of custom publishing. However, the scope of custom publishing is not limited to magazines, but also includes other media channels (e.g., corporate television, books, websites, software applications), and in addition to customers it also addresses other stakeholders (e.g., employees and members, companies, state officials). These corporate publications are located in a field of tension between journalism and public relations (PR), and therefore occupy a special position in the media (Röttger, 2002): On the one hand, as an instrument of PR they communicate and advocate the particular interests of the client in question; on the other hand, they resemble journalistic publications from which readers expect critical, unbiased, and objective reporting (Haeusermann, 2013). Editors in custom publishing must therefore take into account the rules and norms of two different professions (Röttger, 2002). This study focuses on a conspicuous research gap between journalism and PR: While both of these professional fields have been comprehensively researched, there are no specific studies on the professional field of custom publishing.
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