مقاله انگلیسی رایگان در مورد اهداف استراتژیک و عامل انسانی ( الزویر )

مقاله سال 2016

Public relations historians “come to historical texts with different philosophies of history, different social, political, and moral philosophies, and even different assumptions about epistemology and ontology,” Ron Pearson has written (1990, p. 28). As a result, he said, “there is no single, privileged interpretation of public relations’ past” (Pearson, 1992, p. 113). More recently Vos (2011) argued that public relations historians make even more basic decisions about historical explanation, which he classifies as functionalist, institutional, and cultural logics of explanation, frequently without questioning or even realizing they are making a decision. In this essay we address another layer of decision-making that we believe must be excavated: choosing what qualifies to be part of public relations history.