مقاله سال ۲۰۱۶

 مرور مدیریت ورزش – Sport Management Review

This case challenges future sport managers to consider the importance of strategic management to fundamental business practices. The case presents factual information related to RunTex, a once-thriving Austin, TX-based running store. The case highlights and provides students with the opportunity to critique the failure of a business to engage in strategic planning. Thus, this case can be used in both undergraduate and graduate courses and provides an example for instructors to highlight the importance and necessity of strategic management. Students will examine: (1) the sources of competitive advantage as they relate to RunTex; (2) how a small business in the sport industry should engage in strategic planning; and (3) the relationship between business development, community development, and social responsibility. After successfully completing the case, students will be able to: Articulate the importance for sports businesses to focus on developing and sustaining competitive advantage. Identify and discuss issues related to strategic management in small businesses. Discuss how small businesses can effectively utilize strategic corporate social responsibility. 1

۱٫ Sources of competitive advantage and internal analysis According to Porter (1987), the aim of competitive strategy is ‘‘to establish a profitable and sustainable position against the forces that determine industry competition’’ (p. 1). This case allows students to conduct an internal analysis of RunTex and identify the key determinants of a competitive advantage among firms in the running footwear/apparel industry.