مقاله انگلیسی رایگان در مورد آشنایی با موضوع ویژه در مورد ماهیت کار بازاریابی صنعتی – الزویر 2019

 

مشخصات مقاله
ترجمه عنوان مقاله آشنایی با موضوع ویژه در مورد ماهیت کار بازاریابی صنعتی
عنوان انگلیسی مقاله Introduction to the special issue on the nature of industrial marketing work
انتشار مقاله سال 2019
تعداد صفحات مقاله انگلیسی 5 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
پایگاه داده نشریه الزویر
نوع نگارش مقاله
مقاله پژوهشی (Research Article)
مقاله بیس این مقاله بیس نمیباشد
نمایه (index) Scopus – Master Journals List – JCR
نوع مقاله ISI
فرمت مقاله انگلیسی  PDF
ایمپکت فاکتور(IF)
6.511 در سال 2018
شاخص H_index 114 در سال 2019
شاخص SJR 2.375 در سال 2018
شناسه ISSN 0019-8501
شاخص Quartile (چارک) Q1 در سال 2018
مدل مفهومی ندارد
پرسشنامه ندارد
متغیر ندارد
رفرنس دارد
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی، مدیریت کسب و کار، مدیریت صنعتی
نوع ارائه مقاله
ژورنال
مجله  مدیریت بازاریابی صنعتی – Industrial Marketing Management
دانشگاه Queen’s University Belfast, UK
شناسه دیجیتال – doi
https://doi.org/10.1016/j.indmarman.2019.02.004
کد محصول E12611
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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فهرست مطالب مقاله:
Abstract

1- Introduction

2- Setting the context and the nature of industrial marketing work

3- Agency of industrial marketing work

4- Industrial marketing work and CSCW insights

5- Contributions to the special issue

6- Conclusion

References

 

بخشی از متن مقاله:

Abstract

Peter Drucker once remarked that everything degenerates into work, and if it does not degenerate into work, nothing gets done. This special issue presents our vision for generating more analytical attention to the nature of industrial marketing work and to explore ways in which future research can contribute to this nascent research area. In this introductory article we seek to scope out an agenda for taking some of the themes of industrial marketing work further. In particular, the review points to the opportunities within industrial marketing, drawing on the intersections of Margaret Archer’s morphogenetic agency approach with the neoinstitutional and Computer Supported Cooperative Work (CSCW) fields of study. It then highlights the useful contributions of the papers in this special issue. Our contribution lies in advancing new avenues for researching and, in so doing, ensuring something gets done to research this nascent area.

Introduction

A cornerstone of the Industrial Marketing and Purchasing (IMP) Group is that business entities are interrelated networks (Halinen, Salmi, & Havila, 1999). The concept of networks is accordingly one that simultaneously emphasises both ‘net’ and ‘work’. There is therefore a natural synergy between work-based perspectives and industrial marketing studies. However, it is fair to say that there is more attention on ‘net’ centred research rather than the ‘work’ centred research – a point well made by several industrial marketing authors (Finch & Geiger, 2011; Mason, Friesl, & Ford, 2017). This special issue presents our vision for rebalancing this and giving more analytical prominence to the nature of industrial marketing work. The seven papers in this special issue are thus an important and promising step towards building on this industrial marketing work agenda. The task now, of course, is to go further. This introduction commentary will therefore scope out topics for an industrial marketing work agenda and also highlight some of the most promising ideas from this special issue. In this editorial we comment upon themes that emerge from the papers included in this issue: the nature of industrial marketing work, the role of work agency and the challenge of researching work. To do this, we draw upon a number of research literatures: Gilbert Ryle’s question ‘What does work consist of?’ helps us to ‘zoom in’ on what people actually do in industrial marketing work, while Margret Archer’s (1995) morphogenetic cycle approach helps us to frame industrial work agency in terms of the reflexive nature of that work; the neoinstitutional and Computer Supported Cooperative Work (CSCW) perspectives also shed further conceptual light on the nature of that work. The next section initially considers the setting for the ‘turn to work’ perspective. The paper concludes with outlining the selected papers within the special issue.

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