مقاله انگلیسی رایگان در مورد بین المللی شدن استراتژیک از طریق نوآوری برنامه درسی – امرالد 2017

Introduction

Globalization has become the enemy. This provocative statement is demonstrated by antiglobalization movements that have manifested themselves through the surprise 2015 Brexit vote and the 2016 US presidential election. Rooted in international trade, globalization goes back 25,000 years (Contractor, 2012) and should be well-understood and accepted. However, experts around the world have been wrong about this assumption and completely caught by surprise. How can business school leaders increase job placement and enrollments of international business students amidst anti-globalization movements? We approach this research question by studying the case of the highly-ranked International Business (IB) Administration program at Temple University’s Fox School of Business. This program’s Academic Director innovated with the IB curriculum and engaged stakeholders through strategic internationalization. This approach builds on previous qualitative research findings regarding management education that have generated several scholarly and practice-oriented publications (Financial Times and Les Echos, EGOS and EFMD conferences), as well as a doctoral thesis. Our current study is funded by an internationalization grant from Temple University in Philadelphia, USA, a top 100 research institution, ranked R1 in the Carnegie classification, the highest research ranking1 . Our current research objective is to provide business school leaders with innovative and valuable strategic insights to increase enrollments. These insights should lead to better strategic decisions in terms of policymaking regarding internationalization. Therefore, we answer the Journal of International Education in Business call for papers regarding stakeholder engagement and internationalization and discuss curriculum innovations. This paper proposes strategic internationalization as a way to increase enrollments by leveraging curriculum innovation and stakeholder engagement using the Quality Function Deployment framework (Gonzalez, Quesada, Mueller, & Mueller, 2011) and employers’ needs as the voice of the customer.