مقاله انگلیسی رایگان در مورد رویداد بحران تکامل سازمان فروش شرکت
مشخصات مقاله | |
عنوان مقاله | How critical events shape the evolution of sales organizations: A case study of a business-to-business services firm |
ترجمه عنوان مقاله | چگونه رویدادهای بحرانی تکامل سازمان های فروش را شکل می دهند: مطالعه موردی یک شرکت خدمات بنگاه به بنگاه |
فرمت مقاله | |
نوع مقاله | ISI |
نوع نگارش مقاله | مقاله پژوهشی (Research article) |
مقاله بیس | این مقاله بیس میباشد |
سال انتشار | |
تعداد صفحات مقاله | ۱۱ صفحه |
رشته های مرتبط | مدیریت |
گرایش های مرتبط | مدیریت کسب و کار MBA، بازاریابی |
مجله | مجله تحقیقات بازاریابی – Journal of Business Research |
دانشگاه | دانشکده تجاری هاسلم، دانشگاه تنسی، ایالات متحده |
کلمات کلیدی | حراجی، نظریه سیستم های رویداد، مطالعه موردی، سرمایه اجتماعی، اخلاق |
کد محصول | E4184 |
نشریه | نشریه الزویر |
لینک مقاله در سایت مرجع | لینک این مقاله در سایت الزویر (ساینس دایرکت) Sciencedirect – Elsevier |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
بخشی از متن مقاله: |
۱٫ Introduction and research motivation
We want to create an environment where our salespeople thrive and feel like we aren’t always looking over their shoulder, but at the same time, we have seen the dark side that comes with free reign of the successful salesperson. The term sales organization refers to the set of individuals whose primary responsibility is generating profitable sales volume within a firm (Grant & Cravens, 1999). The effectiveness of sales organizations is determined not only by the characteristics (e.g., skills, orientations and motivation) of the salespeople who interface with customers, but also by a multitude of structural factors that directly or indirectly influence salesperson behavior and customer satisfaction, such as compensation and control systems, territory design, and cross-functional process integration (Churchill et al., 1985; Cravens, Ingram, LaForge, & Young, 1993). To remain effective over time, a sales organization must adapt structurally to ensure that it can service the evolving strategic priorities of the firm and ever-changing needs of customers (Piercy, Cravens, & Morgan, 1999). As sales organizations adapt their structures in pursuit of sustained effectiveness, the implications for salespeople are often substantial. For instance, salespeople are often asked to take on a different job title, report to a different supervisor, work in a different territory, adhere to new processes, or even behave in a different manner, all of which may be a source of stress or opportunity for them (Rafferty & Griffin, 2006). More indirectly, changes within a sales organization may dramatically impact salespersons’ on-the-job welfare by altering their relative level of influence and prominence within a firm, depending on whether their personal characteristics are a good match for the demands of the restructured work environment. |