مقاله انگلیسی رایگان در مورد الگوهای اصلی استراتژی برای تحول دیجیتال – الزویر 2020

1- Approaching digital transformation

2- Understanding the relationship between BPM and digital transformation

3- Methodology and case companies

4- Successful digital transformation with BPM

5- Recommendations for the design of digital transformation projects using BPM

6- Strategy archetypes for digital transformation meta objectives using BPM

7- Concluding remarks

References

Abstract

Digital transformation dominates the practical and scientific discourse. Still, many companies do not have a clear plan on how to approach it. Particularly, small- and medium-sized enterprises struggle to initiate their digital journey as they lack resources and expertise. In response, we examine how five companies use business process management (BPM) to implement digital transformation. We perform a qualitative interview study, and analyze the capabilities of BPM based on six requirements of digital transformation. Thereby, we carve out 17 recommendations, which must be adapted according to companies’ meta objectives. We derive three strategy archetypes to serve as implementation blueprints.

Approaching Digital Transformation

Digital transformation changes societies and industries, and is fueled by the convergence of social, mobile, cloud, and smart technologies as well as the growing need for automation and integration [1, 2]. Despite new opportunities for product and service innovation, it is frequently perceived as a threat to traditional business models, current organizational structures, and well-established business operations [3-5]. As more and more companies encounter corresponding challenges, they have put digital transformation to the top of their priority lists [6].