مشخصات مقاله | |
ترجمه عنوان مقاله | خرید همراه: تأثیر بر روی تجربه برند مرکز خرید |
عنوان انگلیسی مقاله | Companion shopping: the influence on mall brand experiences |
انتشار | مقاله سال 2019 |
تعداد صفحات مقاله انگلیسی | 15 صفحه |
هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
پایگاه داده | نشریه امرالد |
نوع نگارش مقاله |
مقاله پژوهشی (Research Article) |
مقاله بیس | این مقاله بیس میباشد |
نمایه (index) | Scopus – Master journals – JCR |
نوع مقاله | ISI |
فرمت مقاله انگلیسی | |
ایمپکت فاکتور(IF) |
2.093 در سال 2019 |
شاخص H_index | 59 در سال 2020 |
شاخص SJR | 0.580 در سال 2019 |
شناسه ISSN | 0263-4503 |
شاخص Quartile (چارک) | Q2 در سال 2019 |
مدل مفهومی | دارد |
پرسشنامه | ندارد |
متغیر | دارد |
رفرنس | دارد |
رشته های مرتبط | مدیریت |
گرایش های مرتبط | مدیریت کسب و کار، مدیریت بازرگانی، بازاریابی |
نوع ارائه مقاله |
ژورنال |
مجله | برنامه ریزی و هوش بازاریابی – Marketing Intelligence & Planning |
دانشگاه | Department of Marketing, Griffith Business School, Griffith University, Gold Coast, Australia |
کلمات کلیدی | هم آفرینی، خريد همراه، برندسازی تجربی، تجربه برند مرکز خرید، ارزش تجربي خريد |
کلمات کلیدی انگلیسی | Co-creation، Companion shopping، Experiential branding، Mall brand experience، Shopping experiential value |
شناسه دیجیتال – doi |
https://doi.org/10.1108/MIP-08-2018-0340 |
کد محصول | E13943 |
وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
فهرست مطالب مقاله: |
Abstract
Introduction The literature Gap in the literature Conceptual framework Methodology Results Discussion Theoretical contributions Practical implications Scope and future research agenda References |
بخشی از متن مقاله: |
Abstract Purpose – The purpose of this paper is to investigate the influence of a shopping companion on mall brand experience. Design/methodology/approach – The quantitative multi-group structural equation model study contrasts three shopper types: those shopping alone; those shopping with friends; and those shopping with family. Two categories are shoppers in a group. Nine hypotheses evaluate the impact of shopping with a companion. Introduction Shopping malls dominate Australian retailing, with growth from refurbishments rather than building new malls. The largest malls have more than 300 tenants and cater for extensive shopping needs, including fashion, homewares and services. Malls have replaced department stores as “cathedrals of consumption” (Backes, 1997; Howard, 2015). Increasing attention focuses on a “total shopping experience” rather than merchandise alone. Management enables the mall experience by investing in interesting architecture, lighting, color, ambience and an appealing retail tenant mix. Greater attention on consumer experiences compared with merchandise transactions is consistent with the Marketing Science Institute (2014) research priorities, which signaled the need for more such research. This paper responds to that call by studying consumers’ mall brand experiences, and explicitly focusing on the social context of mall brand experiences by researching the companion shopper’s role. The social context is particularly relevant in the mall situation because conceivably the mall is a community hub bringing the community together. The study responds to broader calls (Bagozzi, 2000; Verhoef et al., 2009) for research into how the social environment influences the customer experience. Despite the apparent domination of mall shopping in several countries and the evident preponderance of companion shopping, few studies on the effects of companion shopping exist. |