مقاله انگلیسی رایگان در مورد مجموعه ای از وفاداری مشتری و تغییر در ادراک مشتریان – الزویر 2018

The data depicted on customer loyalty in the healthcare sector was concentrated on the variation in perception across demographic characteristics on the subject matter. The data focused on selected private hospitals adjudged to be the best four in Lagos State, Nigeria. In this data article, the variables for customer loyalty were categorized into (repeat purchase, brand insistence, switching restraint and customer satisfaction) for healthcare service sector in Nigeria. The data made used of the personal profile of the respondents as the independent variables to establish a link between the aims of the study and the demographic characteristics via the quantitative method. Data were gathered from 365 respondents through the use of structured questionnaire. The Kruskal Wallis Test was carried out to investigate and identify what accounted for the variation in the customers’ perception on the subject matter. The SPSS (22) was utilized to analysed the data. This dataset is presented openly for easy accessibility for a greater critical examination.

Data

Data presented are the outcome of a survey carried out on the variation in perception of the customer on the dimensions of customer loyalty in healthcare sector of Nigeria. The data were collected via questionnaire in the four private hospitals. A total of four hundred questionnaires were administered to the customers of the four hospitals, that is, one hundred (100) questionnaires for each of the hospital. A total of 365 copies were retrieved and found to be valid and were used in the analysis. The number of questionnaires useable represents 91.25% response rate. The high response rate was due to the continuous visit and several calls made by the researcher to the respondents and probably because of the high interest the sampled respondents had in the study. This response rate is deemed reasonably high when compared to the response rate employed by previous studies.