| مشخصات مقاله | |
| ترجمه عنوان مقاله |
تحقیق درباره نوآوری راه مدل های کسب و کار براساس جهت گیری بازار |
| عنوان انگلیسی مقاله | Research on the Innovation Path of Business Models Based on the Market Orientation |
| انتشار | مقاله سال ۲۰۲۱ |
| تعداد صفحات مقاله انگلیسی | ۹ صفحه |
| هزینه | دانلود مقاله انگلیسی رایگان میباشد. |
| پایگاه داده | نشریه هینداوی |
| نوع نگارش مقاله |
مقاله پژوهشی (Research article) |
| مقاله بیس | این مقاله بیس میباشد |
| نوع مقاله | ISI |
| فرمت مقاله انگلیسی | |
| فرضیه | ندارد |
| مدل مفهومی | دارد، تصویر ۱ صفحه ۹ |
| پرسشنامه | ندارد |
| متغیر | دارد، بخش ۲٫۲٫۲٫ Variable Measurements صفحه ۵ |
| رفرنس | دارد |
| رشته های مرتبط | مدیریت |
| گرایش های مرتبط | بازاریابی، مدیریت کسب و کار |
| نوع ارائه مقاله |
ژورنال |
| مجله / کنفرانس | پیچیدگی – Complexity |
| دانشگاه | Chaohu University, China |
| شناسه دیجیتال – doi |
https://doi.org/10.1155/2021/9939004 |
| کد محصول | E15792 |
| وضعیت ترجمه مقاله | ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید. |
| دانلود رایگان مقاله | دانلود رایگان مقاله انگلیسی |
| سفارش ترجمه این مقاله | سفارش ترجمه این مقاله |
| فهرست مطالب مقاله: |
| Abstract Introdoction Materials and Methods Research Conclusion Data Availability Conflicts of Interest Authors’ Contributions Acknowledgments References |
| بخشی از متن مقاله: |
| Introduction On January 23, 2020, due to the closure of Wuhan and the nationwide foot ban caused by the spread of the New Crown Pneumonia epidemic, consumer buying behavior and patterns changed dramatically, causing all types of businesses to be severely affected and traditional business models to face a major crisis. After self-help and continuous innovation, more and more enterprises and educational institutions gradually restore their vitality by relying on network business model innovations, which brings us a problem. In the innovation of business model caused by market changes, is the predictive market change or the responsive market change easier for business model innovation? In other words, what is the difference between proactive market orientation and reactive market orientation on business model innovation, and how will market information affect the mechanism between them? In the context of information technology-led information economy, the highly dynamic nature of the market and the rapid iteration of products force enterprises to continuously change the content of transactions, restructure transaction relationships, and disrupt transaction models through new knowledge and new technologies, so as to achieve innovation in business models and meet market demand. For example, the combination of iPhone and traditional Internet industry directly shapes the new mobile Internet industry [1]; Guazi used cars and RenRen cars across the middleman link, which greatly improves the transaction efficiency of business model and better meets the customer demand. Business model innovation is not only a core enabler of firm performance [2], but also of great strategic importance for sustained competitive advantage [3]. |