The consideration of Experience Feedback (EF) to different levels of the company’s activities is one of the safest ways to increase the quality of its products and services. Many companies wishing to capitalize or enhance their intellectual capital have adopted EF processes in their continuous improvement plan. If the general principle of EF in the enterprise is readily accepted by all, the implementation and conduct in daily life of an EF system is much harder to ensure. Indeed, despite the accession of the actors to the principles of Application of EF, many barriers appear in their implementation, mortgaging, often dramatically, the success of this approach. We are interested in these problems and try to define an action strategy for the effective implementation of PLM (Product Lifecycle Management) in the company. Many companies which lead reflection on the continuous improvement of processes and product performance have adopted or are deploying PLM solutions to support their process development. Based on this observation, the proposed work tries to ensure the proper use of functionalities and implementation of activities associated with the exploitation of the PLM tool and, above all, structured framework of its application to develop and implement an EF system. The presented work focuses on the deployment of an EF System in a manufacturing company through capabilities of PLM software. The paper is organized as follows. We start by defining the experience feedback systems. Then, we present current practices and business barriers and highlight some industrial needs. Then we describe the principles of the solution that we implement. The conclusion presents the findings of the study with some indications of the possible action prospects.