مقاله انگلیسی رایگان در مورد جهت گیری کارآفرینی سبز برای افزایش عملکرد شرکت – الزویر 2018

Despite much attention has been focused on the importance of green entrepreneurial orientation, its impacts on environmental and financial performance remains unclear. Drawing on dynamic capability theory, we hypothesized that green entrepreneurial orientation has positive influences on two types of firm performance. The relationship between green entrepreneurial orientation and firm performance is moderated by green technology dynamism and knowledge transfer and integration. We tested the research hypotheses using data from 264 Chinese firms. The results indicate that green entrepreneurial orientation has positive influences on both environmental and financial performance. In addition, green technology dynamism only negatively moderates the relationship between green entrepreneurial orientation and environmental performance, while knowledge transfer and integration positively moderates the relationships between green entrepreneurial orientation and environmental and financial performance. This study enhances our understanding on green entrepreneurial orientation, described as a dynamic capability, can exploit new ideas and encourage innovativeness, show a propensity to catch potential opportunities, and take risks in transforming the social economy into the socialecological economy. This study provides suggestions for firms to achieve competitive advantages under conditions of uncertainty and for effective knowledge transfer and integration.

Introduction

As environmental issues are becoming increasingly significant threats to economic growth, firms regard human health and living conditions as integral parts of core business activities (Leonidou et al., 2017; Liu et al., 2016). Government and scholars are also paying more attention towards environmental degradation and focus on the solution of environmental issues (Boons et al., 2013). In particular, recent research has suggested that green entrepreneurial orientation (GEO) plays crucial roles in achieving better financial performance as well as minimizing environmental impacts (Parry, 2012; Schaefer et al., 2015). In this study, GEO refers to a predisposition to pursue potential opportunities that produce both economic and ecological benefits through the introduction of ecofriendly products and services (Dean and McMullen, 2007; Gibbs and O’Neill, 2014). Although the core motivation for green entrepreneurship as well as the benefits of green entrepreneurship (e.g., economic, environmental, and social value) have been addressed in previous research (Gast et al., 2017; Kirkwood and Walton, 2014; Thompson et al., 2011), how GEO influences environmental and financial performance remains unclear. Our understanding of the conditions under which GEO influences environmental and financial performance is far from comprehensive. While some studies propose a negative relationship between a tangible-external greening strategy in the form of offering green products and services and firm performance (e.g., Shrivastava and Tamvada, 2017), others demonstrate a positive impact of green entrepreneurship on financial and environmental performance (e.g., Hockerts and Wüstenhagen, 2010; Gibbs and O’Neill, 2012). Some even indicate that the encouragement of entrepreneurship is not appropriately associated with financial benefits (Nikolaou et al., 2011; Parrish, 2010) and firm growth (Leoncinis et al., 2017). Considering the inconsistent findings for the performance outcomes of GEO, we focus on an important factor of the external environment which is rarely taken into consideration.